MIXX Awards Europe

Honouring the best digital advertising campaigns in Europe

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Case Study

Rexona, a deodorant and antiperspirant brand owned by Unilever, measured its audience's attentiveness by creating an interactive video ad.

Case Study

Vanilla Skype, a Romanian experimentalist play, held an online casting call for its audience in order to encourage ticket purchases for its ten performances in Romania.

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Fiat, a car manufacturer, launched the From Inside the Plot campaign in Turkey to strengthen brand positioning as innovative and ground-breaking.

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Dove, a personal care brand, launched its Dry Shampoo campaign in Russia to increase consumer awareness.

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Touche Pas A Ma Pote, a non-profit organisation that fights against harassment towards women, turned Google Street View into Her Street View to highlight what it is like to be a woman walking down the streets of Brussels.

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Deutsche Telekom AG, a telecommunications agency, launched the Sea Hero Quest VR campaign to increase global awareness and demonstrate its scientific importance.

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Bose, an audio equipment brand, redesigned its search strategy in order to increase revenue and return on ad spend in the UK.

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Sahibinden.com, an online classifieds and shopping platform, launched its Warm Home For All campaign in Turkey to raise awareness of the pets section on its website.

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Akbank, a Turkish bank, launched its Jazz Version of the City campaign to increase social media awareness of the 27th Akbank Jazz Festival in Turkey.

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MAC, a cosmetics manufacturer, increased store visits and sales by launching a digital out of home campaign in two popular shopping malls in Istanbul.

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Special Olympics, the world's largest sports organization for children and adults with intellectual disabilities, launched its Dare to Play campaign in Belgium to promote the inclusion of disabled athletes into training and matches.

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ExxonMobil, a multinational oil and gas corporation, increased its sales in Europe by producing a 3D printed engine for its salespeople to show the target the benefits of Mobil 1 oil.

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OPR Finance, a corporate loans company, launched a digital native storytelling campaign in Denmark to raise brand awareness and stand out in the market.

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Samsung, a multinational conglomerate, recreated the historical Soyuz 30 spaceflight using Samsung Galaxy S8 and Gear VR, to support the launch of the products in Poland.

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Audi, an automotive brand, increased the relevance of its ads, and traffic to its dealer sites in Germany, by creating a geo-targeted campaign that tailored ads based on the customer's journey.

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Akbank, a Turkish bank, launched The Future of Search Ads campaign to generate new traffic sources to drive more sales and generate a higher return on ad spend in Turkey.

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Beats, an audio products brand, reinforced its connection with British sporting to create real-time social media content in order to increase brand buzz.

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Turkcell, a mobile phone operator, launched What Was Not Up and Running?, a campaign in Turkey to increase downloads of the communication app, BiP messenger.

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Electric Castle, a music festival in Europe, launched Unofficial Partners, a guerrilla campaign in Romania to encourage companies to allow employees the Monday off work following the weekend festival.

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Akbank, a Turkish bank, launched the Smart Audience Targeting campaign on Facebook to generate new traffic sources, a higher return on ad spend and increased sales in Turkey.

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Braintree, a global payments platform, launched the Tour de Tech campaign in the UK to engage its target audience and increase brand awareness.

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Pegasus Airlines, a Turkish low-cost airline, launched Do You Still See the Same Ads?, a campaign to increase ROI and conversion rate in Turkey.