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WARC Best Practice, September 2019
Summarises the insights from a series of key papers addressing audience measurement, the quantifying of the number of people exposed to advertising across any given media; this includes radio listenership, TV viewing, newspaper and magazine readership, and traffic on websites.
Article
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WARC Best Practice, September 2019
Explores consumers' increasing concern about privacy and data protection and how companies can rebuild trust by proactively embracing data ethics in an era where the Internet of Things and smart cities heighten privacy issues.
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Andrea Savidge, and Claire Barrett, WARC Best Practice, September 2019
Outlines best practice from software company Mubaloo's experience in developing voice skills with clients and partners, covering top considerations from its strategy, design and development teams.
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WARC Best Practice, September 2019
Explores the impact of the increasing popularity of in-house agencies and how traditional agencies need to evolve to meet modern time and data demands.
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WARC Best Practice, September 2019
This article provides marketers with information and guidance about using behavioural economics (BE) to inform marketing strategies.
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WARC Best Practice, September 2019
This article outlines various theories of brand growth, including the currently popular theory developed by the late Professor Andrew Ehrenberg; his and other theories are presented.
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WARC Category Intelligence, September 2019
Global strategies, campaign updates and trends in radio and audio.
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Gerard J. Tellis and Deborah J. MacInnis, Admap, September 2019
A US study explored why consumers share certain types of video ads over others, and how brands can adapt creative to increase the chances of virality.
Article
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Admap, September 2019
A summary of new thinking and best practice on smarter video planning from Admap.
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Duncan Southgate, WARC Best Practice, August 2019
Assesses how men and women are portrayed in advertising, and how creating and placing advertising with an eye to brand strategy, media strategy and creative development can transform the performance and value of brands.
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Steve Wunker, WARC Best Practice, August 2019
Outlines the Jobs to be Done framework – starting with building a Jobs Atlas to assess real sources of unmet demand – which can help a company develop its competitive advantage.
Article
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WARC Best Practice, August 2019
Explores the current reading and thinking about Instagram, the Facebook-owned photo and video sharing platform, popular among celebrities and the public alike.
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WARC Best Practice, August 2019
Explores the current writing on the subject of Twitter as a marketing tool; an instant feed where reactions to current events can let brands into culturally significant themes and invaluable customer insights.
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WARC Best Practice, August 2019
Provides marketers with guidance on how to engage digital natives with visual and compelling content on Snapchat.
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WARC Category Intelligence, August 2019
Campaign updates and category trends in credit cards.
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Victoria Sakal and Dr. Emmanuel Probst, WARC Best Practice, August 2019
Looks at how ecosystem brands serve as one-stop-shops for multi-faceted consumer needs and provides success stories from Lego, Apple and more.
Article
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WARC Category Intelligence, August 2019
Global strategies, campaign updates and trends in the hair care category.
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WARC Best Practice, August 2019
Explores the current reading on the topic of marketing on Facebook – the best used social network in the world, reaching over two billion users every month.
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WARC Best Practice, August 2019
Provides marketers with information about the risks of online ad fraud, which is costing the industry billions a year, and ways of taking action against it.
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WARC Category Intelligence, August 2019
Campaign updates and channel trends in Facebook.
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WARC Best Practice, August 2019
This article provides marketers with information and guidance about the effective positioning of TV ads.
Article
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WARC Best Practice, August 2019
Explores the current thinking surrounding marketing on Pinterest, a social platform driven by users' interests - it has proven useful for consumers planning ahead for events or seeking inspiration.
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WARC Best Practice, August 2019
Explores the current thinking around the subject of marketing on LinkedIn, the Microsoft-owned social network aimed at professionals.
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WARC Best Practice, August 2019
Provides guidance, best practice, and reading on viewability - a pressing issue in digital advertising, as agencies are demanding 100% viewability with new verification techniques; improvements can drive a significant ROI improvement.
Article
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WARC Best Practice, August 2019
Summarises the insights from key papers on the topic of bricolage (how different materials are used in the creative process of understanding) and semiotics (the study of signs and symbols) – techniques used by qualitative researchers to deliver cultural insight.
