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Cannes Lions 2017

Cannes, 17 - 24 June 2017
Celebrating creativity in communications, marketing, entertainment, design and tech

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Article

This event report details how United Healthcare, the healthcare provider, has used humor to engage with its target audience in new ways.

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This event report outlines research on gender stereotypes in advertising, and is based on analysis conducted by the Geena Davis Institute on Gender in Media and JWT.

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This event report looks at how brewer AB InBev approaches its content and entertainment strategy.

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This event report outlines how Diageo, the alcoholic-drinks manufacturer, thinks about purpose-driven marketing.

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This event report explores two aspects of targeting consumers, whether it ought to be used sparingly with a priority for reaching new consumers, or whether budgetary restrictions demand a more careful strategy, one that seeks engagement.

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This event report identifies key learnings from Ariel, the P&G-owned detergent, Share the Load campaign, with the creative and strategic team that put the work together.

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This event report addresses how Diageo, the alcoholic drinks group, has learned from failure in building brand strategies that truly connect with consumers.

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This event report explores the views of four strategic leaders from across the world as they offer insights on the future of strategy.

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This event report explores whether advertising’s first function – as a channel through which a brand increases sales of its product or service – has been lost to the pursuit of purpose.

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This event report outlines how JPMorgan Chase & Co., the financial-services company, is seeking to protect its brand in an increasingly complex digital ecosystem.

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This event report discusses how Keith Weed, CMO at Unilever, views brands that take a stand on issues and how he feels digital media buying needs to change.

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This event report outlines how “Fearless Girl”, a marketing initiative from State Street Global Advisors, made an impact inside the company and across the financial services industry.

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This event report addresses how L'Oréal, the beauty group, has begun experimenting with short-form video ads lasting six seconds or less.

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This event report outlines how Procter & Gamble, the FMCG company, is addressing the issue of outmoded gender portrayals in advertising.

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This event report provides an insight into the best practices pursued by creative companies, based on research from McKinsey, the management consultancy.

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This event report outlines how Pfizer, the pharmaceutical company, enhanced the status of its corporate brand.

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This event report provides details of research conducted by McKinsey, the management consultancy, regarding the business impact of creativity.