4A's Decisions 20/20

Washington D.C, 25th-26th March 2019
Explores the technological, social and data advances driving industry change today and tomorrow.

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Article

Increasing diversity should be a priority for agencies, and requires taking numerous conscious steps throughout the organization.

Article

Agencies need to regain the trust of clients, but must also push back against the unreasonable demands they often face in order to foster long-term success.

Article

Mars, the confectionery and food group, has sought to maximize the impact of its media activity in various ways.

Article

Agencies face the challenge of responding to a fundamental shift in the balance of power between consumers and brands.

Article

Agencies need to drive innovation in their own working practices, and on behalf of their clients, to thrive in a rapidly evolving landscape.