I-COM Data Creativity Awards

Malaga, 13th-16th May 2019
Acknowledges the most creative people and companies in achieving business value / competitive advantage for their clients by leveraging value from data.

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In France, Heineken created a Facebook Messenger chatbot to bring in consumer data by rewarding with redeemable points those people that shared their bar tab or drinks photos.

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E-sports are big in China, so fast food chain KFC found a novel way to tap into fans’ interest with its KI Colonel.

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In Australia, McDonald’s leveraged data from its Monopoly app to optimise its digital advertising and drive footfall in stores.

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Godrej’s HIT brand, a consumer insect repellent brand, worked with Mindshare in India to push its place in the combat against dengue fever, an insect-borne disease, by bringing together a community of donors.