IAB NextGen Marketing Summit

New York, 5th June 2019
Discusses how modern marketers are utilising data, mobile, and video-driven marketing strategies to increase consumer engagement and accelerate business growth.

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Article

Cadillac used a campaign around the 2019 Academy Awards to encourage consumers to reappraise its family of sports utility vehicles.

Article

Bayer, the pharmaceutical company, is bringing programmatic advertising in-house through a two-year program that scales back agency involvement in this discipline over time.

Article

Hearst Magazines, the media company, has put Slack, a messaging and collaboration system for enterprises, at the heart of its efforts to spread audience insights.

Article

New Balance wanted to promote its Fresh Foam sneakers to 13–24-year-olds in the United States, China and, Japan.

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Hearst Magazines, the publishing company that owns brands including Esquire, Cosmopolitan and Harper’s Bazaar, is putting data at the heart of its digital transformation efforts.