Mumbrella360 2019

Sydney, 4-6th June 2019
Australia’s biggest media and marketing event with some of the most prominent names in the industry from Australia and around the world.

Search in

Search within

Categories

Brand

Country

Index

8 results found
Sort by

Article

Creative agency FCB Ulka chose to empower women in its mission to make client Times of India the top newspaper in Kolkata.

Article

WARC’s most recent Creative, Effective and Media 100 rankings saw Australia place third overall but fourth in terms of effectiveness.

Article

Shalabh Atray, Chief Marketing Officer (CMO) of Kraft Heinz Australia believes marketers need to balance logic and magic to drive business results.

Article

Mass personalisation is only possible with the help of data and businesses need to prioritise first-party data, says Richard Taylor and Ben Willee of full-service agency Spinach.

Article

A new study from the Melbourne Business School (MBS) and Massachusetts Institute of Technology (MIT) revealed a barrage of inefficiencies around adtech, particularly when it comes to third-party audience targeting.

Article

Joining an in-house team can offer creative minds the freedom they need to solve problems and do good work, according to Dollar Shave Club ECD and ex-agency veteran Matt Knapp.

Article

Recommendations from Sydney-based CX agency The Works for brands as they develop voice search optimisation strategies.

Article

A study by Bauer Media Australia found "Defiant Women" aged between 50 and 64 are being ignored and misunderstood by brands.