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Gunn Report

The New York Times (NYT), a news publication, increased subscriptions in the US by launching a campaign that showcased its commitment to truthful reporting.

Gunn Report

Aldi, the global supermarket chain, launched a newspaper print campaign in Spain that highlighted the freshness of its fruit and vegetable product range.

Gunn Report

Stabilo, the German manufacturer of writing instruments, launched a meaningful print campaign that gave the brand a new purpose and attitude.

Gunn Report

Through a humorous campaign centred around its iconic Allen key, homeware retailer IKEA proved to consumers the true versatility of its living room furniture.

Gunn Report

In the lead up to the World Cup Qualifiers, Orange, a telecommunications provider, spoke to Egyptian football fans through a darkly comedic music video that gave the nation’s football team an ultimatum.

Gunn Report

Xbox, Microsoft’s gaming brand, transformed its consumers into entrepreneurs in a campaign that allowed gamers to design and then sell their own Xbox game consoles.

Gunn Report

PFLAG Canada, a non-profit organisation for the LGBTQ+ community, transformed the existing symbol of equality, the Pride flag, into an online data tool for LGBTQ+ travellers to navigate the world safely.

Gunn Report

JCDecaux, the outdoor media owner, used its billboards to solve an urban problem in Brazil.

Gunn Report

Lacoste, the French clothing brand, reclaimed the premium menswear market in a campaign centred around a short film.

Gunn Report

Aldi, the supermarket chain, accelerated its category growth in Australia by reversing the perception that its price-cutting reputation meant a compromise in product quality.

Gunn Report

Pedigree, the pet food brand, transformed its treat product into a positive every day purchase in New Zealand through a campaign that created a mobile accessory and app that appealed to both pets and their owners.

Gunn Report

Coca-Cola, the soft drinks company, took a stand against intolerance towards the LGBTQ+ community in Brazil by transforming a discriminatory phrase into a tool to fight against the prejudice.

Gunn Report

In Colombia, the Ministry of Communications & Technology launched a project that enabled even the most rural parts of its country to have access to information on the internet.

Gunn Report

McDonald’s, the quick-service restaurant chain, led drivers to its nearest restaurant by transforming its own golden arches into a series of wayfinder billboards in Canada.

Gunn Report

Diesel, the Italian fashion company, re-established itself as a brand that dares through a campaign that targeted millennials and turned the threat of counterfeit goods into the key element of its campaign.

Gunn Report

In Germany, adidas helped to transform the attitudes of young Berliners towards their city’s public transport company, BVG, by converting adidas Originals into annual transport tickets.

Gunn Report

Fast food restaurant Burger King used Halloween to engage with customers across the globe in a campaign that trolled its competitor’s mascot, Ronald the clown.

Gunn Report

After a series of real-life mistakes made by competitor airlines, Velocity Frequent Flyer, the frequent flyer programme of Virgin Australia, released its own ‘mistake’ but then vowed to honour it; the stunt rebuilt consumer trust and resulted in the brand’s biggest transfer campaign in its entire history.

Gunn Report

Tide laundry detergent grew consumer loyalty in the US by hijacking popular and traditional ads with the message that if there are cleans clothes, it’s got to be a Tide ad.

Gunn Report

The confectionary brand, Skittles, used the US Super Bowl to reach the masses by showing an exclusive ad to just one teenage fan, the public could watch his reaction via a Facebook live stream on Super Bowl Sunday.

Gunn Report

Bodyform and Libresse, the feminine hygiene brands, launched a campaign centred around an online video that disrupted taboos in British culture and went on to connect with women globally by showing period blood in a positive light.

Gunn Report

LADBible, a British social media and entertainment company, teamed up with Plastic Oceans Foundation, a global non-profit organisation specialising in plastic pollution, to urge governments around the world to wake up and address the plastic crisis affecting our oceans.