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Case Study

Elvie, a brand of breast pump, launched its product in the US and UK to increase its SOV from 0% to 58%.

Case Study

HeForShe, a solidarity campaign for the advancement of gender equality, was able to reignite the momentum for HeForShe globally and with no budget.

Case Study

Reece’s, a confectionery brand, unleashed its most passionate and socially engaged fans to drive awareness, demand and sales of new Reese’s Outrageous Bars in the US.

Case Study

The National Safety Council (NSC), a public services organization, affected change as a result of its travelling memorial to highlight the effects of prescription opioids in the US.

Case Study

Netflix, the media-services provider, overcame the negative perception of one of its shows by being proactive before the release of its second season to a global audience.

Case Study

Skittles, a brand of fruit-flavoured candy, increased sales during the Super Bowl by launching an ad for just one person and teasing what could be in the ad that nobody would see.

Case Study

Helzberg Diamonds, a jewelry retailer, increased brand awareness across the US by launching a placeholder engagement ring to take the stress out of choosing a ring for the big event.

Case Study

Genentech, a Biotechnology company, launched a podcast to engage current and potential Genentech employees and bring science to US audiences in a way it had never been done before.

Case Study

Heinz, a food-processing company, increased awareness of its new mayo product by asking consumers on Twitter if they wanted its Dubai-exclusive Mayochup product to launch in the US.

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The Suzanne Wright Foundation, a charity for patients with pancreatic cancer, created a documentary film to grab the attention of lawmakers and medical professionals in the US.

Case Study

Jim Beam, a brand of bourbon whiskey, increased awareness and website traffic among US millennials by launching a spoof AI assistant to decanter its alcohol.

Case Study

IHOP, a pancake house restaurant chain, bucked its soft sales trend in the US by rising to the occasion and flipping the script on an age-old breakfast-only story.

Case Study

Hershey’s, a Chocolate and cocoa products company, successfully launched Hershey’s Gold in conjunction with the Winter Olympics to celebrate Team USA’s gold medal success.

Case Study

Schwinn Classic Cruiser, a brand of exercise bike, garnered lots of attention from reviewers in the US thanks to its retro approach.

Case Study

FOREO, a skincare brand, increased awareness of its UFO smart treatment mask globally by launching an experiential booth at CES 2018, a technology festival.

Case Study

Scotts Miracle-Gro (SMG), a lawn and garden products corporation, partnered with NGOs and launched a visual social media campaign with National Geographic to solve the algae bloom water crisis in the US.

Case Study

TENGA, a global sexual wellness company, increased sales and brand awareness in the US by launching Feel More, a platform that encouraged men to feel more and be unashamed of sex toy use.

Case Study

Hilton, a brand of full-service hotels and resorts, increased brand revenue and consideration in the US by launching influencer-generated video content to showcase its affordable, spacious and fun hotel suites.

Case Study

Tinder, a mobile dating app, increased app downloads globally by launching interracial couple emojis to highlight its commitment to diversity and love.

Case Study

The Clorox Company, a manufacturer and marketer of consumer and professional products, increased household penetration of its products in the US by launching a biometric video that tracks how people react to a clean room versus a dirty one.

Case Study

Niagara Conservation, the manufacturing company, launched a fully integrated campaign that used humor to get a serious message across to US customers.

Case Study

Cenex, a not-for-profit low emission vehicle research and consultancy organisation, used brand partnerships and curated Facebook posts to increase readership of its blog.

Case Study

Bridgehouse Asset Managers, the investment firm, built awareness of mental health considerations in providing financial advice and on financial well-being in Canada.

Article

Lippe Taylor, a marketing and PR agency, created a strategic metrics measurement to improve value and performance with its clients across categories in the US.

Case Study

Discover Puerto Rico, the island's official tourism body, increased vacation package sales and improved perceptions of the island a year after Hurricane Maria by using travel influencers to highlight its progress.