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Case Study

ŠKODA, an automotive brand, used comedic online video to boost brand awareness and capture attention to trigger emotional connections at a local level in Taiwan.

Case Study

Astro, the broadcasting television network, increased brand awareness in Malaysia in a charitable way during a religious celebration.

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So Good, a plant-based milk brand, turned recipes into bite-sized morsels to encourage consumers to try its products in New Zealand.

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Taiwan Star Telecom, a telecommunications brand, increased brand preference in Taiwan by launching a campaign that raised awareness of Macular degeneration due to cell phone overuse.

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7-Eleven, the convenience store, used a competition to drive awareness of its Slurpee product among consumers in Malaysia.

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The Free a Girl Movement, a relief organisation dedicated to freeing young girls from forced prostitution, launched social media activations and workshops for victims to spread awareness about the movement in India.

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Shell, an oil and gas company, increased its brand preference and share of voice in Malaysia by launching an emotion-tracking study to track how drivers feel during their journeys, in order to improve their experience.

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The Coca-Cola Company, a manufacturer and retailer of non-alcoholic beverages, and Edhi Foundation, a non-profit social welfare programme in Pakistan, collaborated to collect donations during Ramadan – a period of celebration of Muslims.

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Maybelline, a makeup brand, increased brand awareness in Thailand by enlisting a Thai superstar, Yaya, to create a music video with choreography that mimicked power application.

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Tesco, the supermarket chain, incentivised its shoppers in Malaysia to reuse their bags by giving them money off their shop when they do.

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Illuma Organic, a formula milk powder brand, launched The Green Parents' Data Farm campaign in Hong Kong to reach premium mums and market its new organic milk powder.

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Tata Salt, a packaged salt brand, increased sales and awareness in India using virtual reality to transport audiences to its factory and show them the journey of how its pure salt is made.

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Fortune Foods, a supermarket brand, launched an emotional film that showed soldiers receiving home-cooked meals from their mothers to promote its products in India.

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Etika, an FMCG brand, promoted itself as a next generation marketing company by partnering with Marketing magazine and launching personalised copies that put each reader on the front cover.

Case Study

Supermalls, a chain of shopping malls in the Philippines, increased sales and footfall in the Philippines by launching an online video series featuring fictional stories based on real-life moments from its shoppers.

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Ford Vietnam, an automotive brand, increased market share in the truck segment in Vietnam by launching 7 different videos that showed key features of its Ranger truck.

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Mission Foods, a food product supplier, launched a campaign that showed Malaysians the Mission Foods products that go #PerfectTogether with other food items rolled out during Ramadan.

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Watsons, a health and beauty chain, communicated that being healthy is fun and easy to its consumers in Malaysia.

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McDonald's, an American fast food company, launched a campaign in Hong Kong to re-engage consumers with Shogun and Tamago, two humanised characters of the Shogun burger.

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Blood Donors India, a blood donor network, launched a platform on Twitter that allowed people in India to tweet their request and receive an instant response from those closest to them, bridging the gap between blood donors and recipients.

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Snickers, a chocolate bar made by Mars, promoted its product in China by launching an online prank poster that allowed students to upload and add filters to photos of their classmates.

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Sunfeast Farmlite, a biscuit brand, encouraged Indian consumers to commit to a healthier lifestyle by launching a gift shop where products were paid for using calories burnt in the gym.

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NokScoot, the airline, used figures of history to drive flight purchases and awareness among Thai youth thanks to its viral campaign.

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Tencent, an internet-based technology company, increased attendee numbers to its technology conference in China by redesigning its conference staging to accommodate various content styles.

Case Study

Wonda Coffee, a coffee brand, broke through advocacy clutter by launching a radio battle between two stations and their followers to sell cans of its coffee in Malaysia.