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Case Study

Mission Foods, a food product supplier, launched a campaign that showed Malaysians the Mission Foods products that go #PerfectTogether with other food items rolled out during Ramadan.

Case Study

Maybelline, a makeup brand, increased brand awareness in Thailand by enlisting a Thai superstar, Yaya, to create a music video with choreography that mimicked power application.

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Abbott, a healthcare company, increased its social presence in Malaysia by launching an unbranded Facebook page to speak to mothers who sought word-of-mouth testimonials.

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Wonda, a coffee brand, used Facebook to build buzz on its offering for loyal customers in Malaysia.

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Supermalls, a chain of shopping malls in the Philippines, increased sales and footfall in the Philippines by launching an online video series featuring fictional stories based on real-life moments from its shoppers.

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Ford Vietnam, an automotive brand, increased market share in the truck segment in Vietnam by launching 7 different videos that showed key features of its Ranger truck.

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CIMB, a bank, used comedy to engage its Malay target audience with funny online videos.

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Sunfeast Farmlite, a biscuit brand, encouraged Indian consumers to commit to a healthier lifestyle by launching a gift shop where products were paid for using calories burnt in the gym.

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Wonda Coffee, a coffee brand, broke through advocacy clutter by launching a radio battle between two stations and their followers to sell cans of its coffee in Malaysia.

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Dove, the personal care brand, raised awareness and sales of its dry shampoo product in Russia by targeting women when they needed it most.

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7-Eleven, the convenience store, stayed relevant with its target audience in Malaysia by launching two social media competitions.

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Deodorant brand Rexona used an online campaign in Hong Kong to grow market share and increase deodorant use among young men.

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Sprite, a soft drink brand from the Coca-Cola Company, launched an online video and used mobile advertising to target Indian consumers in the hottest climates and encourage them to drink Sprite during the fast in Ramadan.

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Dabur Red Paste, a toothpaste brand, increased brand awareness and raised the importance of oral hygiene among children across India by launching a school programme of dental camps and dental IQ tests.

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Aditya Birla Capital, a financial services company, used social and video content to reach more people in India with its money solutions.

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McDonald's, a fast food chain, increased sales and awareness in Malaysia by launching dedicated digital billboards that encouraged consumers to share their #McCafeMoments on Instagram.

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Little Village, a pre-school in Singapore, created the Brick Book, a series of lesson cards that worked alongside building bricks to help educate children in disadvantaged schools.

Case Study

Volkswagen, a car brand, sold twelve cars in 20 minutes in Malaysia thanks to a partnership with e-commerce giant Lazada.

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The Free a Girl Movement, a relief organisation dedicated to freeing young girls from forced prostitution, launched social media activations and workshops for victims to spread awareness about the movement in India.

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Shell, an oil and gas company, increased its brand preference and share of voice in Malaysia by launching an emotion-tracking study to track how drivers feel during their journeys, in order to improve their experience.

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Illuma Organic, a formula milk powder brand, launched The Green Parents' Data Farm campaign in Hong Kong to reach premium mums and market its new organic milk powder.

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Tata Salt, a packaged salt brand, increased sales and awareness in India using virtual reality to transport audiences to its factory and show them the journey of how its pure salt is made.

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Snickers, a chocolate bar made by Mars, promoted its product in China by launching an online prank poster that allowed students to upload and add filters to photos of their classmates.

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Prasadam, an NGO working for the welfare of farmers, created an innovative product to safeguard both farm workers and snakes in rural India.

Case Study

McDonald's, a fast food restaurant chain, increased sales of its fried chicken product in Malaysia by launching a commercial of people eating chicken and listening to the crunch.