The Programmatic Primer: Ad verification and privacy in the online advertising ecosystem
This article is part of The Programmatic Primer, Warc's essential guide for advertisers to the latest online advertising techniques. The report includes detailed advice on how to work with companies in the online advertising ecosystem, plus use cases of programmatic in action. View a PDF version.
Need to Know: Ad Verification and Privacy
- Ad verification is a measurement to help protect an ad from fraud, errors and publishers that either don’t perform or are inappropriate for the ad content in some way.
- There are...