The Programmatic Primer: Tag management in the online advertising ecosystem
This article is part of The Programmatic Primer, Warc's essential guide for advertisers to the latest online advertising techniques. The report includes detailed advice on how to work with companies in the online advertising ecosystem, plus use cases of programmatic in action. View a PDF version.
Need to know: Tag Management
- A tag is a script (usually JavaScript) placed on a page by a publisher or advertiser. It is nothing more than a computer program.
- Tag management is a growing area. Tags are placed to track...