The evolution of direct-to-consumer brands

January 2019


Welcome to Admap January 2019

January 2019: The evolution of direct-to-consumer brands

Catherine Driscoll, Commissioning Editor for WARC Knowledge, introduces the theme of Admap January 2019: The evolution of direct-to-consumer brands.

This issue of Admap focuses on the dynamics of the direct-to-consumer (DTC) market, how to build a strong DTC brand and how the DTC model is evolving.

Catherine runs through the expert authors contributing to this issue, headed by David Carr of Digitas.

Quick read

The evolution of direct-to-consumer brands

A quick PDF-based guide to direct-to-consumer brands:

  • What the DTC brand model is and why it matters
  • How to build a strong DTC brand
  • Recommendations and pitfalls

Feature articles

The evolving dynamics of the direct-to-consumer market

Author David Carr
Company Digitas

How to build a strong DTC brand

Author Nazia Du Bois
Company Ricebowl Strategy

The rise of DTC and its effect on legacy brands

Authors Rachel Tipograph and Carolann McKay
Company MikMak

Infographic

Infographic: Direct-to-consumer brands

An infographic-based insight into direct-to-consumer brands.

Themes from previous months