Welcome to Admap January 2020

January 2020: Digital strategy in healthcare marketing

Cathy Taylor, US commissioning editor at WARC, introduces the theme of Admap January 2020: Digital strategy in healthcare marketing.

This issue of Admap examines the rise of digital healthcare and emerging trends, which point to a continued focus on individual, personalised experience.

Richard Yao, manager of strategy and content at IPG Media Lab, heads the January edition, alongside 9 additional articles from other expert authors contributing to this issue.

Quick read

Digital strategy in healthcare marketing: Admap summary deck

Read a summary deck of Admap's issue on digital strategy in healthcare marketing

A quick PDF-based guide to digital strategy in healthcare marketing:

  • The rise of digital healthcare
  • Emerging trends
  • AI as the catalyst for future development

Feature articles

Wellness 2020: As the market expands, brands need to take notice

Author Richard Yao
Company IPG Media Lab

Opinion: Healthcare trendspotting: Current digital initiatives that portend our healthcare future

Authors Juliana M. Chan Ph.D. and Dan Paris
Companies Wildtype Media Group / TBWA\Asia

Health data – and how attention to privacy is becoming a differentiator

Author Marie Stafford
Company Wunderman Thompson

Author Q&A

Hilary Gentile, McCann Health

Hilary Gentile, global chief strategy officer at McCann Health, looks at trust and data in healthcare marketing.

Themes from previous months


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