Welcome to Admap December 2019

December 2019: Smart approaches to occasion marketing

Anna Hamill, senior editor for brands at WARC, introduces the theme of Admap December 2019: Smart approaches to occasion marketing.

This issue of Admap examines the challenges and opportunities facing a new era of occasion marketing against a back drop of social, cultural and technological change.

Chris Perry, VP of executive education at Edge by Ascential, heads the December edition, alongside 7 additional articles from other expert authors contributing to this issue.

Quick read

Smart approaches to occasion marketing: Admap summary deck

Read a summary deck of Admap's issue on smart approaches to occasion marketing

A quick PDF-based guide to occasion marketing:

  • Focusing on shared human moments
  • Capitalising on occasions to drive year-round benefits
  • Avoiding missteps by focusing on fresh audience insights

Feature articles

How non-destination brands can win the e-commerce holidays

Author Chris Perry
Company Edge by Ascential

Seasonal micro-moments drive Ramadhan marketing in Indonesia

Author Anish Daryani
Company M&C Saatchi Indonesia

To win the Super Bowl, you have to define “winning”

Author Samantha Deevy
Company Droga5

A new era for Pride and LGBT+ marketing

Author Asad Dhunna
Company The Unmistakables

The secrets of UK Christmas advertising success

Author Daren Poole
Company Kantar

Designing meaning for the Hajj journey

Author Tahaab Rais
Company FP7 McCann MENAT

Author Q&A

Lin Liu, UM China

Lin Liu, chief strategy officer at UM China, looks at how brands should approach Chinese New Year and the four big trends driving changes in Chinese culture.

Themes from previous months

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