Future of payments

August 2019


Welcome to Admap August 2019

August 2019: Future of payments

Anna Hamill, senior editor for brands at WARC, introduces the theme of Admap August 2019: Future of payments.

This issue of Admap focuses on disruption caused by the constant change in the payments industry and advises brands on how to create a smooth customer experience among digital payments, cashless stores and mobile banking.

Richard Yao of IPG Media Lab heads the August edition, with 8 other expert authors contributing to this issue.

Quick read

Future of payments: Admap summary deck

Read a summary deck of Admap's issue on the future of payments

A quick PDF-based guide to the future of payments:

  • The march to a cashless society
  • Tips for successful digital payment strategies
  • How legacy financial brands can adapt and thrive

Feature articles

China’s cashless culture – A barometer for brands

Author Jerry Clode
Company The Solution

Cashless stores, consumer identity and data privacy

Author David G.W Birch
Company Consult Hyperion

Opinion: Five essential trends in money: What marketers need to know

Author Sanjib Kalita
Company Money 20/20

Selfies, chatbots, and the state of mobile banking

Authors Rebecca Koppie and Greg Flemming
Company Kantar’s financial services group

How Paytm built a digital payments brand in cash-addicted India

Authors Harshvardhan Sahni and Jitender Dabas
Company McCann Worldgroup India / McCann Delhi

A Clubcard for the 21st century: What loyalty schemes should look like today

Author Tim Mason
Company Eagle Eye Solutions Group Plc

Author Q&A

Jerry Clode, The Solution

Jerry Clode, founder of The Solution, answers key questions on China’s cashless culture and the implications for international brands.

Themes from previous months


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