Cannes Creative Effectiveness Lions

Celebrating the measurable impact of creativity in advertising

About the Awards

The Creative Effectiveness Lions reward campaigns that demonstrate hard results over the long term, including how the work drove tangible business effects, was instrumental to cultural change or integral in the achievement of brand purpose.

The most recent Lions were announced at the Cannes International Festival of Creativity in June 2018 and all the winning cases studies and other entrants are available to read here on WARC.

Read WARC's coverage of the 2018 Cannes Lions festival

Read WARC's analysis of the 2017 Creative Effectiveness Lions

Find out more about Cannes Lions International Festival of Creativity

Grand Prix

Savlon: Healthy Hands Chalk Sticks

Brand Savlon
Agency Ogilvy & Mather Mumbai
Advertiser ITC
Country India

Savlon inspired behavioural change in the hygiene habits of Indian primary school children by introducing and promoting an innovative product.

Healthy Hands Chalk Sticks is a set of unique writing chalk sticks infused with soap to encourage hand-washing.

More than one million children have been reached with the initiative and it has earned media worth $524,631 to date.

Gold

PEDIGREE: Child Replacement Programme

Brand PEDIGREE
Agency Colenso BBDO
Advertiser Mars Petcare
Country New Zealand

The PEDIGREE Child Replacement Program encouraged the parents of children who have left home to adopt a dog.

Cheetos Museum

Brand Cheetos
Agency Goodby Silverstein & Partners
Advertiser Frito-Lay
Country United States

Cheetos increased its share of the cheese-puff market in the US by launching a Cheetos art exhibit.

Silver

SickKids Foundation: SickKids VS

Brand SickKids Foundation
Agency Cossette Inc.
Advertiser SickKids Foundation
Country Canada

State Street Global Advisors (SSGA): Fearless Girl

Brand State Street Global Advisors (SSGA)
Agency McCann Erickson New York
Advertiser State Street Global Advisors
Country Global

Saltwater Brewery: Edible Six Pack Rings (E6PR)

Brand Saltwater Brewery
Agency We Believers
Advertiser Saltwater Brewery
Country United States

Buster the Boxer, John Lewis’ best Christmas ever

Brand John Lewis
Agency adam&eveDDB
Advertiser John Lewis
Country United Kingdom

Bronze

Boost Mobile: Boost Your Voice

Brand Boost Mobile
Agency 180LA
Advertiser Boost Mobile
Country United States

Amnesty International: The Refugee Nation

Brand Amnesty International
Agency Square Pixel
Advertiser Amnesty International
Country Brazil

Tencent: QQ Alert – Reunion After Years

Brand QQ
Agency In house
Advertiser Tencent
Country China

Snickers: HUNGERITHM

Brand Snickers
Agency Clemenger BBDO
Advertiser Mars Wrigley
Country Australia

Transport Accident Commission (TAC), Victoria: Meet Graham

Brand Transport Accident Commission (TAC)
Agency Clemenger BBDO
Advertiser Transport Accident Commission (TAC)
Country Australia

The New York Times: The Truth Is Hard

Brand The New York Times
Agency Droga5
Advertiser The New York Times
Country United States

adidas Originals: Original is Never Finished

Brand adidas
Agency Johannes Leonardo New York
Advertiser adidas
Country Global

Shortlist

Pril: The One-Drop Bottle

Brand Pril
Agency TBWA/RAAD
Advertiser Henkel
Country United Arab Emirates

Did You Mean MailChimp?

Brand MailChimp
Agency Droga5
Advertiser MailChimp
Country Global

Sandy Hook Promise: Evan

Brand Sandy Hook Promise
Agency BBDO New York
Advertiser Sandy Hook Promise
Country United States

Interreligious Council in Bosnia & Herzegovina: One Book For Peace

Brand Interreligious Council in Bosnia & Herzegovina
Agency Y&R Dubai
Advertiser Interreligious Council in Bosnia & Herzegovina
Country Global

Libération: Libé des réfugiés

Brand Libération
Agency FF Paris
Advertiser Libération
Country Global

Monoprix: Label of Love

Brand Monoprix
Agency Rosapark Agency
Advertiser Monoprix
Country France

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