The DBA Design Effectiveness Awards

Recognising design that has a measurable impact upon business success

Browse the latest case studies


About the Awards

The Design Business Association (DBA) Design Effectiveness Awards recognise impactful, wide-ranging examples of design that have had a tangible and measurable impact upon business success.

The most recent Awards were announced in February 2018 and the winning papers are available to read here on WARC.

Find out more about the DBA

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Grand Prix

Martini

A story of brand reinvigoration

Brand Carlsberg Export
Agency TAXI Advertising and Design
Country United Kingdom

Carlsberg Export redesigned its packaging to make it relevant to millennials and re-establish itself as a premium beer.

The new design was inspired by the Dannebrog and the Danish concept of ‘hygge’, which included brown glass, warm copper and white.

As a result, Export is now in over 9,000 distribution points – a 170% increase in 14 weeks since launch.


Selected Gold winners

Martini

It's the nuts

Brand Pip & Nut
Agency B&B Studio
Country United Kingdom

Pip & Nut designed unconventional packaging for the health foods category in order to stand out from the crowd and show that nut butters can be a healthy snack.

Martini

Dairy Crest

Brand Vitalite
Agency Brand Opus
Country United Kingdom

Vitalite redesigned its packaging in the UK to showcase its dairy free aspect in a continually growing dairy free sector.

Martini

Light & Free Yogurt

Brand Danone
Agency Dragon Rouge
Country United Kingdom

Danone designed colourful, hand-drawn pots for its new 'Light & Free' range of yogurts, to stand out in the diet yogurt category.

Martini

Four Winds Vineyard

Brand Four Winds Vineyard
Agency Denomination
Country Australia

Four Winds Vineyard redesigned its wine bottles with images from the vineyard to make the brand more personalised and appealing to distributors.

Martini

Taking back the 'AmeriCan' summer

Brand Budweiser
Agency Jones Knowles Ritchie
Country United States

Budweiser redesigned its packaging in ode to America in order to reverse sales declines during summer 2016, alongside the presidential election and Rio Olympics.

Further Gold winners

Our planet in our hands

Brand Homeward Bound
Agency Elmwood
Country Global

Fairy cleans up for P&G

Brand Fairy
Agency Elmwood
Country United Kingdom

FairITales

Brand Advanced
Agency Graymatter Limited
Country United Kingdom

Meet the family

Brand Zumtobel Group
Agency GW&Co
Country France & United Kingdom

Raspberry Pi Official Case

Brand Raspberry Pi
Agency Kinneir Dufort
Country United Kingdom

The art of nature

Brand Seedlip
Agency Pearlfisher
Country United Kingdom

Putting the love back into Lean Cuisine

Brand Nestlé Lean Cuisine
Agency Pearlfisher
Country United States

One Feeds Two

Brand One Feeds Two
Agency The Clearing
Country United Kingdom

Public Value Champions

Brand YPO
Agency Thompson Brand Partners
Country United Kingdom

Brew York Craft Brewery brand packaging

Brand Brew York Craft Brewery
Agency United by Design
Country United Kingdom

Silver

Store of the future

Brand Maplin
Agency 20/20
Country United Kingdom

Larios - The mediterranean gin

Brand Larios
Agency Brandhouse
Country Spain

Bassetts Vitamins redesign

Brand Bassetts Vitamins
Agency Bulletproof
Country United Kingdom

The golden beer

Brand Wainwright
Agency Butcher & Gundersen
Country United Kingdom

Becoming NOMADIC

Brand Nomadic
Agency Carter Wong Design
Country United Kingdom

Inovox Express

Brand Inovox Express
Agency Creative Leap
Country Poland

The Travelling Bee Company

Brand The Travelling Bee Company
Agency Decide
Country United Kingdom

Reinventing a classic

Brand Lipton
Agency Design Bridge
Country United States

Raising the bar for London Beer Lab

Brand London Beer Lab
Agency Elmwood
Country United Kingdom

Branding The Dell

Brand The Dell
Agency Good
Country United Kingdom

Something's been brewing

Brand Java Republic
Agency Honey
Country Republic of Ireland

Sensodyne True White

Brand Sensodyne
Agency Interbrand
Country United States

Buttermilk rebrand

Brand Buttermilk Confections
Agency Kingdom & Sparrow
Country United Kingdom

Happy Shopping!

Brand Hagkaup
Agency M Worldwide
Country Iceland

Delivering a smooth shave

Brand Cornerstone
Agency Path
Country United Kingdom

Beer from Interflora Denmark

Brand Interflora Denmark
Agency Pearlfisher
Country Denmark

Sadler's Wells

Brand Sadler's Wells
Agency Red&White
Country United Kingdom

The Tofoo Company

Brand The Tofoo Company
Agency StormBrands
Country United Kingdom

AEG Powertools Warranty Campaign

Brand AEG Powertools
Agency The Canopy Studio
Country Europe

London's Air Ambulance

Brand London's Air Ambulance
Agency The Clearing
Country United Kingdom

Setting the standard

Brand James Heal
Agency Thompson Brand Partners
Country United Kingdom

Waitrose 1

Brand Waitrose
Agency Waitrose Graphic Design
Country United Kingdom

Body Sculpture

Brand HI-Mark International
Agency WPA Pinfold
Country Global

The new world cider

Brand Bulwark
Agency WPA Pinfold
Country Canada

Bronze

Bergen International Festival rebrand

Brand Bergen International Festival
Agency ANTI Bergen
Country Norway

Royal Challenge - Engaging a new generation

Brand Diageo
Agency Bloom
Country India

McCain Shake Shake Fries

Brand McCain
Agency BrandOpus
Country United Kingdom

PizzaExpress retail range redesign

Brand PizzaExpress
Agency Bulletproof
Country United Kingdom

Comfort Summer Limited Edition

Brand Unilever Comfort
Agency Coley Porter Bell
Country United Kingdom

Air Wick Scented Oil Warmer

Brand Air Wick (Reckitt Benckiser Group)
Agency DCA Design International
Country United States

Tackling a taboo

Brand Tena Men
Agency Design Bridge
Country Global

Signposting the journey back to life

Brand Day One
Agency Elmwood
Country United Kingdom

Golden Eggs

Brand Mars
Agency Elmwood
Country United Kingdom

The Dubai Airports Hospitality Programme

Brand Dubai Airports
Agency Engine Service Design
Country United Arab Emirates

Control Room Consoles

Brand Lund Halsey
Agency LA Design
Country United Arab Emirates

Brewing warmth and growth for Tetley

Brand Tata Global Beverages
Agency Landor
Country Global

Imperial College Business School visual identity

Brand Imperial College Business School
Agency OPX
Country United Kingdom

Repositioning Glasgow Prestwick Airport

Brand Glasgow Prestwick Airport
Agency Stand
Country United Kingdom