DMA UK Awards

Celebrating campaigns that show the best thinking, innovation and results in direct marketing.

Browse latest case studies


About the Awards

The DMA UK Awards use a rigorous judging process across strategy, creativity and results to encourage the evolution of one-to-one marketing and create benchmarks for excellence.

The most recent Awards were announced in December 2018 and all the winning case studies are available to read here on WARC.

Find out more about the DMA UK

Data & Marketing Association


Grand Prix

Microsoft

Microsoft: Xbox Design Lab Originals - The Fanchise Model

Brand Microsoft
Agency McCann London

Microsoft increased awareness and sales of the Xbox Design Lab by launching a new e-commerce platform.

The platform reimagined the shopping journey by allowing gamers to customise their controller and sell their designs with commission paid to the designer.

The campaign turned gamers into entrepreneurs and created a reciprocal return for Xbox Design Lab, with a 350% sales increase.


Selected Gold winners

Martini

Domino's Pizza: New Years Day recovery channel

Brand Domino's
Agency VCCPme
Category Best use of moving image or audio

Domino's, increased sales on New Year's Day in the UK by launching a recovery TV channel to help people with their hangovers.

Cadbury

McDonald's UK: Monopoly Wiiiin!

Brand McDonald's
Agency Armadillo
Category Best use of email

McDonald's increased players of its Monopoly game and restaurant visits by sending out winners emails to show that people can actually win.

British Airways

British Airways: It's Coming Home

Brand British Airways
Agencies Ogilvy & Mather and Wavemaker
Category Best out of home

British Airways connected with the British public during the 2018 World Cup by creating boarding passes that capitalised on the 'it's coming home' euphoria.

British Army

The British Army: This is belonging

Brand British Army
Agency Karmarama
Category Best B2C

The British Army increased applications to the force by creating a video campaign that told the stories of real soldiers.

Virgin Holidays

Virgin Holidays: Ready to Travel

Brand Virgin Holidays
Agency Proximity London
CategoryBest customer journey

Virgin Holidays increased customer loyalty and ROI by launching an airport guide and shareable booking celebrations in the UK.

Further Gold winners

The Guardian: GDPR - Leave or Remain?

Brand The Guardian
Agency OLIVER
Category Best GDPR communication

Britain’s Beer Alliance: Long Live the Local

Brand Britain’s Beer Alliance
Agency Havas
Category Travel and Leisure

IBM: #Findtheadvantage

Brand IBM
Agency Ogilvy
Category Technology

Plusnet: Joe's Helpdesk

Brand Plusnet
Agency Karmarama
Category Utilities and telecommunications

Evans Cycles: Return to Gold Hill

Brand Evans Cycles
Agency Propellernet
Category Retail

Direct Line: Personalised Videos

Brand Direct Line
Category Financial Services

Twitter: Making Paid Search real-time with the power of Tweets

Brand Twitter
Agency Periscopix and Merkle
Category Best use of search

WiseDriving: Defying the odds - Using mobile to build brand

Brand WiseDriving
Agency Anything Is Possible
Category Best use of mobile and connected devices

VOXI by Vodafone: Endless Possibilities

Brand Vodafone
Agencies Ogilvy and Wavemaker
Category Best use of Social Media, Best launch campaign

TV Licensing: Pulse Will You Be In?

Brand TV Licensing
Agency Proximity
Category Best use of mail

Public Health England: Someone Like You

Brand Public Health England
Agency Ogilvy
Category Public Sector, Best use of Social Media, Best creative solution

The Times and The Sunday Times: Another busy year

Brand The Times and The Sunday Times
Agency Pulse Group
Category Best design or art direction

Bucher Emhart Glass: End to End - Stronger Together

Brand Bucher Emhart Glass
Agency The Armstrong Partnership
Category Best B2B

WaterAid: Untapped

Brand WaterAid
Agency The Good Agency
Category Charity, Best integrated campaign

Children's Hospice Association Scotland: The joy of CHAS

Brand Children's Hospice Association Scotland
Agency Different Kettle
Category Best brand building campaign

Barclaycard: Monkey Business - Fraud Fighter Tool

Brand Barclaycard
Agency OLIVER
Category Financial Services, Best use of experiential, Best creative solution

The Economist: World Cup

Brand The Economist
Agency Proximity London
Category Best out of home, Best writing

Silver

Say YES for Children: Unicef's marketing permissions campaign

Brand Unicef
Agencies 2CV and Open Creates
Category Best GDPR communication

Jaguar Land Rover: World's First Digital Car Top Trumps App

Brand Jaguar Land Rover
Agency Spark44
Category Automotive

British Airways: Plugging people straight into Nashville

Brand British Airways
Agencies Ogilvy and Wavemaker
Category Travel and Leisure

Formula 1: A Season of Stories at Speed

Brand Formula 1
Agency Ogilvy
Category Entertainment, publishing and gaming

NIIT Technologies: Innovating Easy

Brand NIIT Technologies
Agency Really B2B
Category Technology

Simply Be: Perks

Brand Simply Be
Agency Love Creative and Cherry London
Category Retail, Best loyalty or CRM programme

Bupa: First Year "My Bupa" Email Journey

Brand Bupa
Agency Paragon
Category Health and wellness

Gordon's - Diageo: #YayDelay

Brand Gordon's Gin
Agency MullenLowe
Category Best use of mobile and connected devices, Best data strategy

Ella's Kitchen: Weaning Programme

Brand Ella's Kitchen
Agency Havas Helia Cirencester
Category Best integrated campaign, Best brand building campaign, Best customer acquisition campaign

P&O Ferries: What Next - Spontaneity DM

Brand P&O Ferries
Agency MRM/McCann
Category Best use of mail, Best writing

Network Rail: Always on, so always stay off

Brand Network Rail
Agency 23red
Category Public Sector

Ernst & Young: Robot Experience, Frankfurt Airport

Brand Ernst & Young
Agency Ogilvy
Category Best out of home

Jo Malone London: Omnichannel Communications Programme

Brand Jo Malone London
Agency The Thread Team
Category Best digital performance

Essity: Launch of Cushelle Quilted

Brand Cushelle
Agency Blue Chip Marketing
Category Best use of door drops

PayPal: Money Pools

Brand PayPal
Agency RAPP UK
Category Best launch campaign

Greenpeace: Ocean of the Future

Brand Greenpeace
Agency Ogilvy
Category Best use of experiential

The Guardian: Playing cupid for the ideologically suited

Brand The Guardian
Agency OLIVER
Category Best C2C

Premier Inn: Business Booker

Brand Premier Inn
Agency Havas
Category Best B2B

RNIB: Christmas Campaign 2017

Brand RNIB
Agency Campfire Marketing
Category Charity

NHS: The London Digital Mental Wellbeing Service (Good Thinking)

Brand NHS
Agency Fresh Egg
Category Best use of search

Virgin Media: No one does a 'plus one' like Virgin TV

Brand Virgin Media
Agency RAPP UK
Category Best customer journey, Best digital experience

Bronze

Age UK: Mitigating loss of cold DM with a new channel for sustainable growth

Brand Age UK
Agency Medialab Group
Category Best use of door drops

Kinder Bueno: Now that's adulting

Brand Kinder Bueno
Agency TMW Unlimited
Category Best use of the moving image or audio

SEAT Arona Launch

Brand SEAT
Agency Proximity London
Category Best use of email

Macmillan: Whodunnit?

Brand Macmillan
Agency The Good Agency
Category Best customer journey

Goodbye Boring, Hello to Exciting Communications from Suzuki

Brand Suzuki
Agency Emerald Thinking
Category Best GDPR communication

Triumph Motorcycles: The Spirit of 59'

Brand Triumph Motorcycles
Agency Keko London
Category Automotive

Virgin Holidays: Return Home Journey

Brand Virgin Holidays
Agency Proximity London
Category Travel and Leisure

National Museums Liverpool: China's First Emperor and the Terracotta Warriors

Brand National Museums Liverpool
Category Entertainment, publishing and gaming

NTT DATA UK: Guiding Greatness

Brand NTT DATA UK
Agency bbp agency
Category Technology

BACS: Switch your situation, CASS

Brand BACS
Agency Engine
Category Financial Services

World Cancer Research Fund UK: Attractive to Cancer

Brand World Cancer Research Fund
Agency Arthur London
Category Health and wellness

The AJ Lynx Drop

Brand Lynx
Agency TMW Unlimited
Category Best use of mobile and connected devices, Best digital experience

Ernst & Young: #BetterQuestions

Brand Ernst & Young
Agency Ogilvy
Category Best brand building campaign

Lacoste: A data-based strategy to shape a user-centric customer journey

Brand Lacoste
Agency Numberly
Category Best data strategy

RSPCA: A World that's kinder to Animals

Brand RSPCA
Agency Arthur London
Category Charity

Bacardi Willaim Lawson's Illusions

Brand William Lawson
Agency Proximity London
Category Best design or art direction

Centrica Business Solutions: Bringing Energy Resilience to life

Brand Centrica Business Solutions
Agency Earnest
Category Best B2B

Volkswagen Commercial Vehicles: Chassis Cab

Brand Volkswagen Commercial Vehicles
Agency Proximity London
Category Best use of mail

Mondelez: Hunting Season - Creme Egg Camp

Brand Mondelez
Agency Elvis Communications
Category Best use of experiential

Huawei: How we used Search to take a bite out of Apple

Brand Huawei
Agency WM Select
Category Best use of search

Just for you, E.ON

Brand E.ON
Agency Engine
Category Best writing

Neilson Active Holidays: Ski 2017/18

Brand Neilson Active Holidays
Agency WDMP
Category Best C2C

Virgin Holidays: Peak

Brand Virgin Holidays
Agency Proximity London
Category Retail, Best use of email


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