DMA International ECHO Awards

Honoring the world’s best response marketing campaigns

Browse latest case studies


About the Awards

The DMA (Data & Marketing Assocation) International ECHO Awards honor the combination of agency team talents and collaboration required to produce the world’s best response marketing campaigns.

The most recent Awards were announced in October 2017 and all the winning case studies are available to read here on WARC.

Find out more about the DMA

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Diamond Echo

SickKids Foundation

100 Today

Brand SickKids Foundation
Agency Cossette
Country Canada

SickKids Foundation used targeting ads to raise monthly donations for a new operating suite at the The Hospital for Sick Children in Canada.

The brand broke its overall goal of achieving 3,000 donors in 30 days down to a 100 donors a day target and publicised this to its audience through personalised communications with 'SickKids VS. 100Today'.

The campaign redefined the word 'sick' and reframed SickKids as a competitive performance brand with an unrelenting goal - to fight until every kid is healthy.

Selected Gold winners

Audi Spain

The doll that chose to drive

Brand Audi
Agency Proximity Barcelona
Country Spain

An animated short by Audi Spain promoted its egalitarian views and started a conversation about the role of women in the automotive world.

Mars Chocolate Australia

Snickers Hungerithm

Brand Mars/Snickers
Agency Clemenger BBDO
Country Australia

Snickers partnered with 7-Eleven to engage Australian millennials in a category facing decline.

Georgia Center for Child Advocacy

#WeStandTogether Lip Sync Challenge

Brand Georgia Center for Child Advocacy
Agency Moxie
Country US

The Georgia Center for Child Advocacy developed the #WeStandTogether Lip Sync Challenge on the platform musical.ly to get children thinking about the issue of child abuse.

New Zealand Breast Cancer Foundation

The Annoying Lump

Brand New Zealand Breast Cancer Foundation
Agency Colenso BBDO
Country New Zealand

New Zealand Breast Cancer Foundation created a digital 'lump' using retargeting banners to encourage women to book a mammogram.

Drug Free Kids Canada

The Call That Comes After

Brand Drug Free Kids Canada
Agency FCB/SIX
Country Canada

Drug Free Kids Canada created a video and SMS campaign to encourage conversations between parents and teenagers about driving high.

Further Gold winners

Travel Agency for the Imagination

Brand Radio Flyer Inc.
Agency FCB Chicago
Country US

Avianca Última Hora

Brand Avianca
Agency BRM
Country Colombia

From Commerce to Care

Brand If Insurance
Agency Abakus
Country Sweden

Hockår – the First Multifunctional Image Brochure Mailing

Brand by marei
Agency Agentur am Flughafen AG
Country Switzerland

Hilton Honors Anniversary Email

Brand Hilton Hotels
Agency Movable Ink
Country Global

DB Export Beer Bottle Sand

Brand DB Breweries
Agency Colenso BBDO
Country New Zealand

Meet Graham

Brand Transport Accident Commission
Agency Clemenger BBDO
Country Australia

Bring it On

Brand Inmarsat Aviation
Agency OgilvyOne Worldwide
Country Global

Las Vidas de Mario (The Lives of Mario)

Brand Shire Pharmaceuticals
Agency Matchpoint
Country Spain

Adobe Stock Apparel

Brand Adobe
Agency Abby Priest
Country EMEA

How old will you be?

Brand Bank of New Zealand
Agency Colenso BBDO
Country New Zealand

Healthy by Sovereign

Brand Sovereign Insurance
Agency Chemistry Interaction
Country New Zealand

Cincinnati Children's Sports Medicine & Orthopaedics Digital Campaign

Brand Cincinnati Children's Hospital
Agency Barefoot Proximity
Country US

No Metro

Brand Sony Pictures Entertainment
Agency Shackleton
Country Spain

Give Registry

Brand Myer
Agency Clemenger BBDO
Country Australia

Language Choice

Brand Comcast Corporation/Xfinity
Agency Gallegos United
Country US

The Swedish Number

Brand Swedish Tourist Association
Agency INGO
Country Sweden

Onecard Relaunch – Mobilizing a Country

Brand Countdown
Agency Affinity ID
Country New Zealand

Silver

The Periodic Table – Something to Sing About

Brand The Chemours Company
Agency Ogilvy New York
Country Global

4MATIC Adaptive Book

Brand Mercedes-Benz
Agency Gruppo Roncaglia
Country Italy

Get your taxes won with Watson

Brand H&R Block
Country US

SAQ Inspire

Brand SAQ
Agency Cossette
Country US

The Chase

Brand NASCAR
Agency Ogilvy New York
Country US

Atlas 5M Email

Brand Volkswagen
Agency Track DDB
Country Canada

Teddy Gun

Brand Illinois Council Against Handgun Violence
Agency FCB Chicago
Country US

Unitec New Zealand takes the classroom to the people

Brand Unitec
Agency Republik Communications
Country New Zealand

Next Gen

Brand T-Mobile
Agency SapientRazorfish
Country US

The world's first real cable sweater

Brand Nexans
Agency Mecka
Country Sweden

Irresistible Mail

Brand USPS
Agency MRM/McCann
Country US

The Christmas Truce

Brand Carrefour
Agency Shackleton
Country Spain

Down Syndrome Answers

Brand Canadian Down Syndrome Society
Agency FCB Canada
Country Global

80ml

Brand Gedeon Richter
Agency Det / Rippler
Country Sweden

You've Gotta Have a Team

Brand Football Federation Australia
Agency BMF
Country Australia

Great Clips Campaign 2017

Brand Great Clips
Agency Stone Arch Bridge Group
Country US

The Great Gig Hunt

Brand Halebop
Agency Smicker
Country Sweden

Contiki Squad

Brand Contiki
Agency Chemistry Interaction
Country New Zealand

Bronze

Geeking Out with Arby's

Brand Arby's
Agency Moxie
Country US

4Runner Wilderness Therapy

Brand Toyota
Agency Rapp Los Angeles
Country US

On Air with Aristocrat – When cricketers turned luggage experts

Brand VIP Industries/Aristocrat
Agency ibs
Country India

XFINITY's Your Moving Team

Brand Comcast/Xfinity
Agency DigitasLBi
Country US

Superpower to all - Comic

Brand ABANCA
Agency Shackleton
Country Spain

Bluemix Knows. Dynamic Delivers

Brand IBM
Agency Ogilvy & Mather
Country Global

Blind Spot

Brand Light for the World
Agency PKP BBDO
Country Austria

The Banner Ad That Can See What You See

Brand Vattenfall
Agency MRM/McCann
Country Sweden

Joe's Kansas City E-Comm Launch

Brand Joe's Kansas City Bar-B-Que
Agency emfluence
Country US

The Cognitive Dress

Brand IBM
Agency Ogilvy New York
Country UK

#ExpressLove

Brand American Express
Agency Ogilvy New York
Country US

Wednesday. The New Friday.

Brand ACE Cash Express
Agency Javelin
Country US

State Click. Pop. Win.

Brand IAG New Zealand
Agency Chemistry Interaction
Country New Zealand

Skin Memories

Brand European Association of Dermato Oncology (EADO)
Agency BBDO Belgium
Country Belgium

Orgasm for all

Brand Durex
Agency Shackleton
Country Spain

Buscapé Black Friday Live

Brand Buscapé Company
Agency Jotacom
Country Brazil

World Password Day 2016

Brand Intel
Agency Big Monocle
Country US

Shaadi by Marriott

Brand Marriott Hotels
Agency OgilvyOne Worldwide
Country India