ESOMAR Awards

Celebrating excellence in market research

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About the Awards

The ESOMAR Awards celebrate excellence in the area of market research with a range of internationally renowned industry awards.

The most recent Awards were announced in September 2017 and the winning papers are available to read here on WARC.

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Best Paper

Arper chairs

Can chairs talk? Image mining and text analytics for strategic planning

Brand Arper
Country United Kingdom

Data mining using artificial intelligence was used to gauge interest in Arper, an Italian furniture company, and competitor brands on digital platforms.

The research found Arper's brand sentiment in the category was 95% positive, and it was perceived as an international trademark with creative traits.


Selected Congress papers