IAB Europe Research Awards

Celebrating the contribution of research to the development of the digital advertising industry

Browse latest case studies

About the Awards

The IAB Europe Research Awards recognise and celebrate the research projects and the contribution they have made to the development of the digital advertising industry.

The most recent Awards were announced in May 2018 and the winning papers are available to read here on WARC.

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From on-device to out-of-home: Measuring the whole picture of campaign effectiveness for Google

Company On Device Research
Award Winner, Brand Advertising Effectiveness

Retail revolution: How consumers accept, understand and trust artificial intelligence

Company OMD EMEA
Award Winner, Consumer Attitudes and Behaviour

User insights from another reality

Company Oath
Award Winner, Digital Advertising Formats

Free Viewability

Company comScore
Award Winner, Advertising Solutions

BBC Global News: SOE Toolkit

Company BBC Global News Limited
Award Winner, Research and Data Innovation

Total internet audience in France

Company Médiamétrie
Award Winner, Audience Measurement

Through the eye and into the brain: From viewability to visual engagement

Company Inskin Media
Award Highly Commended, Brand Advertising Effectiveness

Exploration into how to build brand love - Brand love index in association with Kantar Consulting

Company Oath
Award Highly Commended, Consumer Attitudes and Behaviour

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