IMC European Awards

Rewarding the best integrated marketing communications campaigns in Europe

Browse all case studies

About the Awards

The IMC European Awards are organised by the European Association of Communications Agencies (EACA) and its Integrated Marketing Communications Council Europe (IMCC Europe).

The most recent Awards were announced in December 2019 and all the winning case studies are available to read here on WARC.

Find out more about EACA

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Grand Prix

mytaxi: jazz cab

mytaxi: jazz cab

Brand mytaxi
Agency Guns or Knives
Country Ireland

Mytaxi increased passenger numbers and brand growth in Ireland by launching a live jazz piece at the Cork Jazz Festival.

The brand spread the campaign through a live jazz piece created by translating taxis' GPS data into music that changed in real time to the city's movement.

The brand achieved 15% growth and a 17.82% increase in passenger requests, with over 13,000 recurring passengers year-on-year.

Selected Gold winners

Samsung Studio9

Samsung Studio9

Brand Samsung Galaxy
Agency Guns or Knives
Country Ireland

Samsung, an electronics brand, launched an exhibit to showcase features of its new Galaxy S9 phone in Ireland.

Coca-Cola

Coca-Cola: One Way Or Another

Brand Coca-Cola
Agency Verve
Country Ireland

Coca-Cola launched a sensory pop-up experience for consumers in Ireland to increase market share for its Coca-Cola Zero product.

Duracell

Duracell: The Marathon Bunny

Brand Duracell
Agency In-house
Country Austria

Duracell increased awareness in Austria by getting its brand mascot, the Duracell Bunny, to take part in one of the country's biggest events, the Vienna City Marathon.

Bodegas Barbadillo: Cosas de Mar

Bodegas Barbadillo: Cosas de Mar

Brand Castillo de San Diego
Agency 360 Marketing & Communications
Country Spain

Barbadillo, a wine producer in Spain, increased brand awareness by launching an original TV sitcom representing each of its brands and moments of consumption.

Further Gold winners

Fastweb: liveFAST

Brand Fastweb
Agency TLC Marketing
Country Italy

Samsung HOME

Brand Samsung
Agency Guns or Knives
Country Ireland

Neurodigital: Touching Masterpieces

Brand NeuroDigital Technologies
Agency Geometry Prague
Country Czech Republic

Coca-Cola Czech Republic: Winter Olympics

Brand Coca-Cola
Agency McCann Prague
Country Czech Republic

Silver winners

Nestlé: A Quality Street Christmas

Brand Quality Street
Agency ZEAL Creative
Country United Kingdom

Coca-Cola Christmas

Brand Coca-Cola
Agency Verve
Country Irish Republic

Raffaello: Cool summer with Raffaello pralines

Brand Raffaello
Agency Momentum
Country Czech Republic

Energizer Holdings: For Movie Moments That Last & Last

Brand Energizer
Agency Brand Culture
Country Europe

Fyffes: Fit Squad

Brand Fyffes
Agency Titan Experience
Country Irish Republic

Intersport Austria: Intersport Wandertage

Brand Intersport
Agency IDEAL Live Marketing
Country Austria

Kellogg's X Love Island

Brand Kellogg's Corn Flakes
Agency ZEAL Creative
Country United Kingdom

adidas: MAP YOUR RUN

Brand adidas
Agency Geometry Prague
Country Czech Republic

Alfasigma: Neoborocillina Gola Junior

Brand NeoBorocillina
Agency True Company
Country Italy

Rockshore Giphy

Brand Rockshore Irish Lager
Agency BBDO Dublin
Country Ireland

Rockshore Trade Launch

Brand Rockshore Irish Lager
Agency Verve
Country Ireland

Coca-Cola: Send Me a Coke

Brand Coca-Cola
Agency In-house
Country United Kingdom

The Czech Union of Breweries and Malthouses: St. Wenceslaus

Brand The Czech Union of Breweries and Malthouses
Agency garp integrated
Country Czech Republic

Universal Pictures & Pertemps Network Group: The Grinch & Pertemps Network Group Recruitment

Brand Universal Pictures / Pertemps Network Group
Agency Brand Culture
Country United Kingdom

Bronze winners

Kinder: 50 fulfilled wishes with Kinder

Brand Kinder
Agency Momentum
Country Czech Republic

Statutární město Brno: Brno, co není

Brand Statutární město Brno
Agency Media Age
Country Czech Republic

Consorzio Ricrea Acciaio: Capitan Acciaio

Brand RICREA
Agency Black & White Comunicazione
Country Italy

Winery Fund: Our wines will turn a meal into a feast

Brand Winery Fund
Agency Momentum
Country Czech Republic

Pringles: Prize With Every Can

Brand Pringles
Agency ZEAL Creative
Country United Kingdom

Almond Board of California: Recharge your day

Brand Almond Board of California
Agency True Company
Country Italy

AG Barr: Refresh your Ramadan

Brand Rubicon
Agency ZEAL Creative
Country United Kingdom

Dr. Oetker: Take the Mayhem out of Mealtimes

Brand Chicago Town Pizza
Agency ZEAL Creative
Country United Kingdom

Bohemia Energy: We don't play games with you

Brand Bohemia Energy
Agency Momentum
Country Czech Republic