4A's Jay Chiat Awards

Celebrating the contribution of strategy and planning to great ideas

Browse latest case studies

About the Awards

The 4A’s Jay Chiat Awards recognize the best strategic thinking in marketing communications.

The most recent Awards were announced in October 2018 and many of the winning case studies are available to read here on WARC.

Find out more about the 4A's

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Grand Prix


Harpic: Five words that made toilets India's new status symbol

Brand Harpic
Agency McCann Worldgroup India
Advertiser Reckitt Benckiser
Country India

Harpic increased brand awareness in India by launching matrimonial newspaper ads to show people the necessity of having a toilet.

The brand offered free newspaper ads to advertisers who included the five words ‘Home Must Have Clean Toilet’ in the worst affected areas of India.

The campaign reached 13 million people with its newspaper ads, 30% of which included its five words, changing the conversations around toilets.



Harry's: Painting the World Orange

Brand Harry's
Agency Ricebowl Strategy
Advertiser Harry's
Country Global

Harry’s reached a broad audience of men in the US and the UK to connect their brand with progressive ideas of masculinity.

Pediatric Brain Tumor Foundation

Pediatric Brain Tumor Foundation: Imaginary Friend Society

Brand Pediatric Brain Tumor Foundation
Agency Rubin Postaer & Associates
Advertiser Pediatric Brain Tumor Foundation
Country United States

Pediatric Brain Tumor Foundation (PBTF) made a resource for children to help them understand abstract cancer information and did so without any media spend in the US.

Afghanistan’s Ministry of Health

Afghanistan’s Ministry of Health: The Immunity Charm

Brand Afghanistan Ministry of Health
Agency McCann Worldgroup India
Advertiser Afghanistan Ministry of Health
Country Afghanistan

Afghanistan’s Ministry of Health created a bracelet for children to wear which shows their immunisation history in the absence of paper records.

Narayana Health

Narayana Health : The Door Blouse

Brand Narayana Health
Agency McCann Worldgroup India
Advertiser Narayana Hrudayalaya
Country India

Narayana Health helped teach women in India about breast self-examination via bathroom stickers to increase the rate of detection of breast cancer.


TD Ameritrade: First Ad in the Blockchain

Brand TD Ameritrade
Agency Havas Worldwide
Advertiser TD Ameritrade
Country United States

Mucinex: #SuperSickMonday

Brand Mucinex
Agency McCann Healthcare
Advertiser Reckitt Benckiser
Country United States

Grads for Life: Real 7-Second Resumes – Giving Opportunity Youth A Fresh Voice

Brand Ad Council
Agency 22squared
Advertiser Ad Council
Country United States

Phillips 66: A Full Tank of Gas and Half a Pack of Cigarettes

Brand Phillips 66
Agency Fanatic
Advertiser Phillips 66
Country United States

Clash of Clans: The Builder

Brand Clash of Clans
Agency Barton F. Graf
Advertiser Tencent
Country United States


adidas: Original is Never Finished

Brand adidas
Agency Johannes Leonardo New York
Advertiser adidas
Country Global

National Safety Council: Stopping Everyday Killers

Brand National Safety Council
Agency Energy BBDO
Advertiser National Safety Council
Country United States

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