4A's Jay Chiat Awards

Microsoft: Changing the Game

Brand Microsoft
Agency m:united//mccann
Advertiser Microsoft
Country United States

Microsoft launched the Xbox Adaptive Controller in the US to help gamers with limited mobility.

The brand designed, created and promoted the Xbox Adaptive Controller for gamers with limited mobility, who might have difficulty playing with a traditional controller.

Microsoft saw a 77% total increase in conversation about inclusive gaming and a 58% total increase in overall conversations about inclusive design.

New York Public Library: Taking the Library out of the Library

Brand New York Public Library
Agency Mother New York
Advertiser New York Public Library
Country United States

New York Public Library encouraged young people to continue reading by launching Insta Novels, a set of long-form stories published across the Instagram Stories feature.

Babyshop: Al Umobuwah – Parenthood Rephrased

Brand Babyshop
Agency FP7/DXB
Advertiser Babyshop
Country Middle East

Babyshop used a multichannel approach and created a new Arabic word to drive brand meaning, and sales, in the Middle East.

Monash University: Sip Safe

Brand Monash University
Agency VMLY&R
Advertiser Monash University
Country Australia

Monash University increased the safety of its students as they socialised by launching wristbands that detect when a drink has been spiked.