MRS Awards

Celebrating research's ability to drive innovation and deliver results

Browse latest case studies


About the Awards

The MRS Awards celebrate research's ability to drive innovation, inspire change and deliver results.

The most recent Awards were announced in December 2018 and all the winning case studies are available to read here on WARC.

Find out more about MRS

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Grand Prix

MS Society

Multiple Sclerosis Society: Measuring the socio-economic impact of changes to PIP eligibly criteria for people living with MS

Brand Multiple Sclerosis Society
Award category International Research

The MS Society created a media campaign to convince the UK government to change various aspects of Personal Independence Payment (PIP).

The research was comprised of stakeholder interviews, a literature review and a quantitative survey of people with MS across the UK.

The strong recommendations in the report to scrap the 20 metre rule is already attracting an unprecedented number of supporters.

Winners

The AA: From Sparkplugs to Singalongs

Brand The AA
Award category Jeremy Bullmore Award for Creative Development Research

Christmas LIVE – Aldi shoppers’ journey to Christmas

Brand Aldi
Award category Applications of Research

‘Our House’: Using TV & Excitement to Bring the Customer Closer to ASDA

Brand Asda
Award category MRS/AURA Award for Insight Management

GemSeek Consulting: Predicting Super-detractors through machine learning

Brand GemSeek Consulting
Award category Innovation in Data Analytics

IKEA Life at Home Report 2017 International research by C Space

Brand IKEA
Award category International Research

Vocalink: Beyond the data – a customised cultural immersion into payment technology

Brand Vocalink
Award category Financial Services Research

Royal Mail: Proving the performance of mail in the digital age

Brand Royal Mail
Award category Media Research


Selected Finalists

BBC World Service: The People Problem

Brand BBC
Award category Social Media Research

Formula One Research Portal

Brand Formula One
Award categoryInsight Management

ITV and Channel 4: BVOD – Project Firefly

Brand ITV and Channel 4
Award category Media Research

Oxfam: Using Cultural Insight to Act Against Global Poverty

Brand Oxfam
Award category Virginia Valentine Award for Cultural Insights

Nationwide and Generation M: A meeting of hearts and minds

Brand Nationwide
Award category Virginia Valentine Award for Cultural Insights