The Marketing Society Brave Awards

Honouring and highlighting the great work of agencies and brands

Browse latest case studies


About the Awards

The Marketing Society Brave Awards, judged by a panel of senior marketing practitioners, honour and highlight the great work of agencies and brands.

The most recent awards were announced in June 2019 and the winning cases studies are available to read here on WARC.

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Grand Prix

Nationwide

Why Nationwide asked the marketing industry to challenge hate together

Brand Nationwide
Agency VCCP Partnership, Wavemaker and Channel 4
Country UK

Nationwide Building Society worked with the Incorporated Society of British Advertisers, Metropolitan Police and Stop Hate UK to campaign against trolling and online abuse in the UK.

The building society discovered that in instances where the silent majority spoke up to challenge the perpetrators of hate, the incidence of hateful online posts declined.

It partnered with Channel 4, and brands McCain and Maltesers, to launch a full ad-break takeover tackling racism, homophobia and ableism during an episode of the TV programme Gogglebox.


Winners

Dimension Data: Reinventing brand perceptions at the Tour de France

Brand Dimension Data
Agency In house
Country United States

Toyota AYGO: Go Your Own Way

Brand Toyota
Agency The&Partnership
Country United Kingdom

Robinsons: Revitalising the squash category

Brand Robinsons
Agencies Saatchi & Saatchi London and m/SIX
Country United Kingdom

Absolut: The Team With Nothing to Hide

Brand Absolut
Agency Bartle Bogle Hegarty
Country Sweden

Hiscox: Cyber

Brand Hiscox
Agency AMV BBDO
Country United Kingdom

John Lewis: Galvanising 25,000 employees to become social media advocates for one of the most loved brands in the UK

Brand John Lewis & Partners
Agencies Manning Gottlieb OMD and adam&eveDDB London
Country United Kingdom

M&M's: Mixing Up A Social Storm

Brand M&M's
Agency AMV BBDO
Country United Kingdom

Tesco: The Bigger Nappy Change

Brand Tesco
Agency Bartle Bogle Hegarty
Country United Kingdom

Scottish Government and NHS: Stop Fannying About And Get Your Smear Test

Brand NHS Scotland
Agency The Leith Agency
Country United Kingdom

Syft: Building The Future Of Work

Brand Syft
Agency In house
Country United Kingdom


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