North American Effie Awards

Honoring the most effective marketing communications in the United States & Canada

Browse latest case studies

About the Awards

Effie Worldwide stands for effectiveness in marketing communications, spotlighting marketing ideas that work and encouraging thoughtful dialogue about the drivers of marketing effectiveness.

The most recent North American Effie Awards were announced in June 2017 and a selection of winning case studies are available to read here on WARC.

Find out more about Effie Worldwide

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Selected Gold winners

American Express

Small Business Saturday

Brand American Express
Agency DigitasLBi
Advertiser American Express

American Express claimed the Saturday between Black Friday and Cyber Monday for small businesses by making it a national holiday that gives customers a reason to shop small every year.

Donate Life America

Even An Asshole Can Save A Life

Brand Donate Life America
Agency The Martin Agency
Advertiser Donate Life America

Donate Life America made a film showing that even the "World's Biggest Asshole" could be redeemed through organ donation and convinced millennial males to become organ donors.

Field Trip to Mars

Field Trip to Mars

Brand Lockheed Martin
Agency McCann New York
Advertiser Lockheed Martin

Lockheed Martin created a group VR experience through 200 virtual square miles of Mars' surface, mapped to the streets of Washington, DC to prove its innovativeness.

#Say It With Pepsi

#Say It With Pepsi

Brand Pepsi
Agency TracyLocke
Advertiser PepsiCo

Pepsi differentiated itself from other brands in the category by creating over 200 custom emojis, placed on millions of Pepsi single-serve designed bottles.

Build A Better Basket at Dollar General

Build A Better Basket at Dollar General

Brand The Hershey Company
Agency TPN
Advertiser The Hershey Company

The Hershey Company inspired Dollar General's shoppers to buy Hershey products for Easter through pre-shop digital tactics and a virtual Easter basket-builder.

Ways In

Ways In

Brand UnitedHealthcare
Agency Leo Burnett/Arc
Advertiser UnitedHealthcare

UnitedHealthcare used humorous ads telling stories about how people found themselves in the complex healthcare system to show it could help make it less confusing and expensive.

Further Gold winners

Van Gogh BnB

Brand Art Institute of Chicago
Agency Leo Burnett/Arc
Advertiser Art Institute of Chicago

Be The Guy

Brand Be The Match
Agency space150
Advertiser Be The Match

The Migraine Experience

Brand Excedrin
Agency Weber Shandwick
Advertiser GSK Consumer Healthcare

A new media model to transform a brand that sucks

Brand Jolly Rancher
Agency Anomaly
Advertiser The Hershey Company

Safe-T-Pet: A Safer Winter for All

Brand Morton Salt
Agency Neo@Ogilvy
Advertiser Morton Salt

The Co-Worker Collection

Brand Office Depot OfficeMax
Agency McCann New York
Advertiser Office Depot OfficeMax

National Toilet Paper Day

Brand Quilted Northern
Agency Droga5
Advertiser Georgia-Pacific


Don't Go There, Live There

Brand Airbnb
Agency TBWA\Chiat\Day Los Angeles
Advertiser Airbnb

The Wiener War

Brand Checkers & Rally's
Agency Fitzgerald & Co
Advertiser Checkers & Rally's

Chevrolet Spark Launch

Brand Chevrolet
Agency McCann Canada
Advertiser Chevrolet Canada

Madden the Movie

Brand EA Madden NFL 16
Agency Heat
Advertiser Electronic Arts

Find Your Perfect

Brand eBay
Agency DigitasLBi
Advertiser eBay

ShopRite Mix-In Matchmaker Program

Brand Friendship Dairies cottage cheese
Agency Partners + Napier
Advertiser Saputo Dairy Foods

Blood Equality

Brand Gay Men's Health Crisis (GMHC)
Agency FCB Health
Advertiser Gay Men's Health Crisis (GMHC)

Ask Guðmundur

Brand Inspired By Iceland
Agency The Brooklyn Brothers
Advertiser Promote Iceland


Brand JetBlue Airways
Agency MullenLowe U.S.
Advertiser JetBlue Airways

Love at First Taste

Brand Knorr
Agency MullenLowe U.S.
Advertiser Unilever

Say Thank You With M

Brand Mars Chocolate
Agency Catapult Marketing
Advertiser Mars Chocolate North America

A Movement for Michigan

Brand Pure Michigan
Agency McCann Detroit
Advertiser Michigan Economic Development Corporation

The Hero Gene

Brand The Hero Gene
Agency Area 23, An FCB Health Network Company
Advertiser Be the Match

Advice Wipes

Brand Tommee Tippee
Agency McCann New York
Advertiser Mayborn Group

First Haircut

Brand Ulta Beauty
Agency MullenLowe U.S.
Advertiser Ulta Beauty

Care Counts

Brand Whirlpool
Agency DigitasLBi
Advertiser Whirlpool

Help a Child Reach 5

Brand Lifebuoy
Agency MullenLowe Group Singapore
Advertiser Unilever


Like A Girl Emojis

Brand Always
Agency Leo Burnett/Arc
Advertiser Procter & Gamble

Step Up Stand Tall

Brand Canadian Tire
Agency cleansheet communications
Advertiser Canadian Tire Corporation

#LoveYourCurls Emojis

Brand Dove Hair
Agency Edelman
Advertiser Unilever

Fit For All

Brand Fitbit
Advertiser Fitbit

The Super Bowl Dunk

Brand Gatorade
Agency VML
Advertiser PepsiCo

The Cognitive Dress

Brand IBM
Agency Ogilvy & Mather
Advertiser IBM


Brand IBM
Agency Ogilvy & Mather
Advertiser IBM

Find Your Style 101

Brand IKEA
Agency MEC Global
Advertiser IKEA

Reach Across the Aisle

Brand JetBlue Airways
Agency MullenLowe U.S.
Advertiser JetBlue Airways

College Care Essentials

Brand Johnson & Johnson
Agency Geometry Global
Advertiser Johnson & Johnson

Tell Me Something I Don't Know

Brand Linzess
Agency FCB Health
Advertiser Allergan

McDonald's & Coca-Cola

Brand McDonald's & Coca-Cola
Agency Leo Burnett/Arc
Advertiser McDonald's and The Coca-Cola Company

MPM: Big Is Here

Brand Milwaukee Public Museum
Agency Cramer-Krasselt
Advertiser Milwaukee Public Museum

You'd Make a Way Better Rich Person

Brand The New York Lottery
Agency McCann New York
Advertiser The New York Lottery

Feel the Real

Brand Outdoor Advertising Association of America
Agency Partners + Napier
Advertiser Outdoor Advertising Association of America

Can Thinking Small Win Big?

Brand Pearle Vision
Agency Energy BBDO
Advertiser Luxottica

Pop-Tarts Soda-Mazing

Brand Pop-Tarts
Agency VML
Advertiser The Kellogg Company

Skittles Holiday Pawn Shop

Brand Skittles
Agency BBDO Toronto
Advertiser Wrigley Canada

Tide washes away hurtful labels

Brand Tide
Agency Conill
Advertiser Procter & Gamble

A Beardly Awesome New Product Launch and Program

Brand Trolli
Agency Periscope
Advertiser Ferrara Candy Company

Your Business Becomes Our Business

Brand United States Postal Service
Agency McCann New York
Advertiser United States Postal Service