PMAA Dragons of Asia

Recognising the very best in results-driven marketing communications across all countries in APAC

Browse latest case studies

About the Awards

Since 2000, the PMAA Dragons of Asia have been recognising the very best in results-driven marketing communications, by agencies and clients, across all countries in APAC.

The most recent Awards were announced in October 2016 and the winning case studies are available to read here on WARC.

Find out more about the PMAA Dragons of Asia

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Grand Prix

WWF Hong Kong - The Last Word

The Last Word

Brand WWF Hong Kong
Agency Geometry Global

WWF wanted to reduce the global ivory trade in Hong Kong. To do so it would face a linguistic battle.

Many Chinese speakers believed that harvesting ivory was not deadly; by creating a new word, WWF's campaign achieved cultural and legal change.

Selected winners

Who Art You?

Brand Alipay
Agency DDB China Group

Alipay - Who Art You

The story of an unborn child

Brand Hindustan Unilever
Agencies MullenLowe Group and PHD India

Nutri-Grain BOLT

Brand Kellogg's
Agency Geometry Global New Zealand


Brand Unilever Cambodia
Agency Havas Riverorchid Cambodia

Lunar Dream Project Exhibition

Brand Pocari Sweat
Agency Celsius Indonesia


Brand Unilever Malaysia
Agency Geometry Global Malaysia

Black pepper and lime

Brand KFC Vietnam
Agency J. Walter Thompson Vietnam

KFC Vietnam - Black pepper and lime