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The seven modules of the Strategy Toolkit will help you develop your skills as a strategic thinker. You can use them in three ways:
Contact us for a demo
Start module
Can you advise a cosmetics brand considering investment in marketing? This brief asks you to define the role of communications.
Try this brief
Can you help a client understand the challenge they face? This brief asks you to decipher a confusing RFP and deliver a strategic response.
Can you help a niche brand build scale through marketing? This brief tests your ability to set objectives and develop a communications plan.
Dummy briefs provided by A[P]SOTW
Take WARC's test to find out how well you understand the core principles of marketing strategy discussed in the seven modules.
The test consists of 40 questions, in three separate sections, and will test your knowledge of:
Part 1: Marketing and brand strategy
Part 2: Consumer insight
Part 3: Campaign development
You can use the Strategy Toolkit as a course in strategic thinking. It is perfect for junior- to mid-level strategists looking to build their skillsets.
The learning path below is our suggested route through the Strategy Toolkit. You can also download it as an interactive PDF.
Subscribers can enrol for the Strategy Toolkit, which includes:
The Strategy Toolkit is designed to develop your skills as a marketing strategist.
We have worked with leading strategists around the world to develop seven different modules, each one focusing on a core knowledge area for a strategic thinker. Each module combines thought leadership, examples, tips and advice, plus video interviews with leading strategists.
There's also a chance to test your skills, with 'dummy briefs' and a multiple-choice test on key strategic principles.
You can use the Strategy Toolkit in three different ways:
Download the User Guide for more information.
The Strategy Toolkit has been developed in association with the Effectiveness Partnership.
The Effectiveness Partnership is an award-winning effectiveness consultancy that facilitates more effective brand communications and helps clients plan and evaluate their marketing.
They are an independent team with a diverse range of backgrounds: former agency heads of strategy, econometricians, city analysts, academics and occupational psychologists, an established author and theatre-trained acting and presentation-skills Coach.
Contact The Effectiveness Partnership
The Effectiveness Partnership has four core beliefs:
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