Xfinity Mobile: Data in Dollars
Brand Xfinity Mobile
Agencies Goodby Silverstein & Partners / Spark Foundry
Country United States
Xfinity Mobile used pre-roll YouTube ads to show customers in the US how much watching videos was costing them in mobile data.
Xfinity used YouTube’s reach to target consumers based what genre of video they were watching to serve them a contextually relevant six-second ad.
In the first two weeks, online searches for Xfinity Mobile tripled and over 10,000 new customers have joined Xfinity Mobile since the campaign started.