2020 Innovation Report

Insights from the WARC Awards

Download the report

WARC's 2020 Innovation Report analyses the key themes and summarises the winning case studies from the Effective Innovation category in the WARC Awards.

The report is available to WARC subscribers.

Inside the report

The report includes chapters on:

  1. Themes from the winning campaigns
  2. Winning case studies
  3. Data

Also included are summaries of all the winning case studies from the Effective Innovation category of the 2020 WARC Awards.

Grand Prix winner

Omtanke – rethinking Volvo

Volvo Cars won the Grand Prix in the Effective Innovation category of the 2020 WARC Awards for its Omtanke – rethinking Volvo, where the brand created a Living Seawall to reinvent its image and attract luxury car buyers in Australia.