Redesigning the journey and the omnichannel challenge
Brands continue to face an omnichannel mismatch. This is accompanied by accelerated intimidation from markets like China, which have revolutionised traditional thinking around retail. So, what can we learn from those getting it right? Using WARC expertise in integrating offline and online, this session outlines the routes to more unified commerce strategies.
Proof above promise in customer experience
People are becoming harder to please. We live in a fast, often fickle, environment where the brands focused on designing experiences are setting themselves apart. This presentation makes clear customer experience is not just a one-off journey-mapping exercise. Learn from the brands who are delighting rather than reducing dismay.
Allocating to digital and decising media ratios
Everyone appears to be in the middle of some form of digitally-induced change. As companies continue to shift advertising expenditures, the benefits of digital advertising (adaptability of content, more efficient consumer targeting) must be weighed up carefully. This session outlines the core principles for maximising your investment from digital marketing – budget allocation, its role within the media mix and identifying the right metrics for success.