WARC Awards – 2019 Effective Content Strategy Judges

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Chair of Judges

Namita MedirattaNamita Mediratta – Global CMI Director, Content Centre of Excellence, Unilever

As part of the Consumer and Marketing Insights team, Namita is responsible for leading a worldwide network of insights professionals and associated partners, tasked with raising the bar on content creation at Unilever. She is the recipient of several prestigious awards including the Esomar Global Methodology Award, the Esomar Global Brand Congress Award for Outstanding Contribution to Market Research, as well as the MRS Award for Social Listening using Big Data, and works at the cutting edge of digital content technology today. She is an active member of multiple insight and communication organisations and, in addition to being a prior WARC judge, serves as the Unilever representative in the research subcommittee of the Coalition for Better Ads.

The Panel

Cécile AngrandCécile Angrand – Global Brand Director, Whiskas

Cécile oversees the global strategy of one of the most iconic cat food brands in the world. Prior to that, her professional trajectory includes 20 years of experience in marketing and sales positions, in companies like Mars, Mondel─ôz and Nestlé. With an acute multicultural sensibility and a passion for diversity, Cécile believes in the power of brands to make a difference in people's everyday lives.

A post-graduate in Marketing Communications from MICA, Navonil has over 20 years of experience in advertising. He has worked closely with some of the biggest brands including Nike, Levi’s, Unilever, Pepsi, Tata Group, SBI, ITC, Godrej, Eveready, GPI, Madura Garments, United Spirits, United Breweries, ING Bank and Liebherr. Navonil has won several national and international marketing effectiveness awards such as Effie India, New York AME Awards, Asian Marketing Effectiveness Awards, WARC Prize for Asian Strategy and PMAA Awards. Media magazine featured him as one of the ‘Top 10 Young Planners to Look Out for in Asia’

Alex DrozdovskyAlex Drozdovsky – Cross-Disciplinary Strategist

Alex was raised by the Baltic Sea in Lithuania and has lived in Moscow, London, Amsterdam and Nicosia in recent years. Alex never stops learning and developing his perspective on how the world works. Over the past years, he has worked with corporations and start-ups to help design new business models, develop value propositions and craft sustainable brand stories. He is currently helping Wargaming, a global game developer and publisher company, to build strategic brand management capabilities while strengthening his leadership style at THNK School of Creative Leadership in the Netherlands.

Ryan FoleyRyan Foley – Head of Content, We Are ROAST

Ryan focuses on people and the psychology behind effective communications for brands. He has over 12 years’ experience in digital communications, spanning across in-house, agency and consulting, and has worked with brands like Sky, McDonald’s, Ralph Lauren, BMW and Experian. Some of Ryan’s most notable work includes creating communication strategies for Asda, Insure and Go, Carphone Warehouse and many others. At ROAST, he is responsible for developing their content offering and turning it into a market-leading product.

David FrymannDavid Frymann – Strategy Partner, Frontier

David is a strategy expert and entrepreneur with close to 20 years’ experience working on some of the world’s most recognisable brands. He started his career at TBWA, where he worked on Nissan, John Smiths, adidas and Skittles, before moving to Y&R to work on Marks & Spencer. For the past three years, David was Planning Partner at McCann London, working across Godiva, Premier Foods and L'Oréal. David is also co-founder and managing partner of luxury footwear brand, Fury, which launched in 2010. To Frontier, he brings first-hand experience of building a business from scratch and extensive agency experience.

Tara MarshTara Marsh – Global Head of Content, Wunderman

Tara leads Wunderman’s global content offering and helps client teams navigate the complex content marketing technology and partner landscape. She brings creativity and strategic direction to ensure content connects with peoples’ lives in deeper and more impactful ways. Tara’s WPP career has spanned across a range of disciplines, including branding, media buying and PR, with leadership roles at Landor, MEC and Ogilvy PR respectively. Prior to Wunderman, Tara worked at WPP parent company, leading the development of the group’s capabilities in content and marketing technology. A dual British/American citizen, Tara has lived in ten countries.

Luca MazzariniLuca Mazzarini – SVP, Producer, BCW Global New York

Luca has produced creative campaigns for some of the biggest names in the marketing and advertising industry on both sides of the Atlantic, working in agencies including McCann, Saatchi & Saatchi and BCW. Luca has produced content for clients such as IKEA, Lenovo, Lavazza, Vodafone, Unilever, Sony and P&G, developing integrated campaigns for global brands with a focus on social media, design, user experience and innovation. In 2014, he started the online marketing and consultancy agency SparkmanLowell.com in London. Luca recently won a Gold Sabre Award for Bank of America's "Friends Again" integrated campaign, Best Consumer Marketing, 2018. In his role at BCW Global, Luca develops online videos and branded content for clients such as Bank of America, Veterans Affairs and the Department of Transportation.

Haruna McWilliamsHaruna McWilliams – Senior Vice President, Strategy, APAC, Essence

At Essence, Haruna is tasked with overseeing the strategic approach in media, and connecting the gap between creative ideas and engagement with people. With over 16 years of industry experience, Haruna most recently served as Global Planning Director at Leo Burnett in Singapore where she worked on Procter & Gamble brands. Before her move to Singapore, she built the strategy capability for IPG Mediabrands in Japan, where she was the lead on global clients including Johnson & Johnson and Coca-Cola. Previously, Haruna held roles in Japan, the US and the UK with Ogilvy & Mather, BBDO and JWT.

Thas NaseemuddeenThas Naseemuddeen – Partner, Chief Strategy Officer and Managing Director, Omelet

Thas is responsible for running her groups of strategy, brand management, business development and corporate development. Her career of award-winning strategic work pushed the boundaries of content and creativity for brands such as Target, Google, Red Bull and Pepsi, at agencies including BBH, Deutsch and TBWA\Chiat\Day. Thas is now using that experience to spearhead the next generation of great independent agencies at Omelet.

Brent NelsenBrent Nelsen – CSO Leo Burnett North America

Brent, in his own words, is powered by “culture and caffeine… and wine thrown in for good measure”. Under his strategic leadership, love for instigation and inspiration, Leo Burnett Toronto has been recognised globally and nationally, winning at virtually every strategy and creative awards show. His contributions have received numerous recognitions at award shows: the IPA’s, Effies, Ogilvy’s, Jay Chiat’s, Cassies, London International Advertising Awards, Media Innovation Awards and Cannes to name a few.

David ProudlockDavid Proudlock – Head of Strategy, CPB London

Prior to joining CPB, David worked at Saatchi & Saatchi, Cake and WCRS before founding his own agency, Inkling. David has deep experience in authentically connecting brands to culture and communities. He has developed strategies for some of the world's most well-known entertainment and lifestyle brands, including EA Games, Nike, Bacardi, InBev, Sky, Bang & Olufsen, Wrangler, Casio, BBC, Benefit Cosmetics and Wilderness Music Festival.

Iuren RamiroIuren Ramiro – Planning Manager, Santa Clara

During his ten years of working in the advertising industry, Iuren has worked at some of the best and biggest agencies in Brazil – NBS-Dentsu and Ogilvy & Mather among others – for global and local clients including Coca-Cola, Oi Telecom, Petrobras and GSK. He is passionate about social media and is an avid early adopter. He is also the admin for the Brazilian strategic planning community Facebook group, PlannersBR.

Lars SamuelsenLars Samuelsen – Chief Strategy Officer & Head of Digital, Grey Nordic

Lars joined Grey in 2009 and has held numerous roles in the organisation including leading strategy across EMEA. He now runs strategy and digital for Grey across the Nordics. Lars has extensive experience developing global brands and leading brand strategy for Weber, Somersby, Bang & Olufsen, Bestseller, Canon, Bolia, P&G and Emirates among others. Prior to joining Grey, Lars founded the first communications planning department in the Nordics at MEC and holds an MBA from the Berlin School of Leadership. His work has picked up various international awards including IPA Gold, Euro Effies, Cannes Lions, D&AD Pencils and Webby Awards.

Eleanor Thornton-FirkinEleanor Thornton-Firkin – Head of Content and Creative Development, Ipsos Connect

Eleanor is Head of Content and Creative Development at Ipsos Connect, part of leading global research company, Ipsos MORI. She is responsible for ensuring thought leadership in campaign development for Ipsos MORI. She has been updating approaches to nurture and measure branded content and is a key figure in the development of the BCMA/Ipsos global measurement tool for branded content. The approach brings together their unique insight and depth of experience in understanding the impact of communications.

Fleur Willemijn van BeinumFleur Willemijn van Beinum – Global Content Director, JDE

Fleur helps organisations set up content and storytelling in a sustainable way with a business perspective, based on ROI and data. She has a strong getting-things-done mentality and has gained more than 18 years’ experience working in over 30 top-level brands and agencies. At JDE she aims to link content with purpose and strives to create the content eco-system and distribution channels to reach audiences. Within her role, she sets up measurement platforms for reporting on KPIs and establishes content formats for fast and efficient content production.

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