This category links social strategy to business success.


Not Just One Creator

Brand Vans
Agency Starcom, MRY
Advertiser VF Corporation
Country United States

Why Gamble With Your Holiday?

Brand Singapore Tourism Board
Agency TBWA\Singapore
Advertiser Singapore Tourism Board
Countries Singapore

Get Packing!

Brand JetBlue
Agency MullenLowe US
Advertiser JetBlue
Country North America

The Burger Wars

Brand KFC
Agency Reprise
Advertiser QSR Stores Sdn Bhd
Country Malaysia

Turning their tweets against them

Brand Burger King
Agency MullenLowe US
Advertiser Burger King
Country North America

Preventing people from infections during Ramadan

Brand Lifebuoy
Agency Wunderman Dubai
Advertiser Unilever
Country United Arab Emirates

Getting people to barbecue at 50ºC

Brand Tefal
Agency Wunderman Dubai
Advertiser Groupe SEB
Country Saudi Arabia, United Arab Emirates

FitMe Squad

Brand Maybelline
Agency Ensemble Worldwide
Advertiser L'Oréal Malaysia Sdn Bhd
Country Malaysia

Closer Than You Think

Brand Child Focus
Agency Wunderman Antwerp
Advertiser Child Focus
Country Belgium

Change Has a Taste

Brand Coca-Cola
Agency FP7 McCann Dubai
Advertiser Coca-Cola
Country Saudi Arabia

While You Wait...

Brand Emirates NBD
Agency FP7 McCann Dubai
Advertiser Emirates NBD
Country United Arab Emirates

Sponsor of Losers

Brand McDonald's
Agency FP7 McCann Beirut
Advertiser McDonald's
Country Lebanon

Save the Cows

Brand Puck
Agency FP7 McCann Dubai
Advertiser Arla Foods
Country Saudi Arabia, United Arab Emirates

Nature's Tastiest Experiment

Brand Knorr
Agency PHD Taiwan
Advertiser Unilever
Country Taiwan

Learning the real language of trust

Brand Johnson's Baby
Agency DDB Mudra Group
Advertiser Johnson & Johnson
Country India


Brand The United Nations
Agency Grey London
Advertiser The United Nations
Country Global


Brand M&M's
Agency AMV BBDO, MediaCom
Advertiser Mars Wrigley
Country United Kingdom

The Mud Soldier

Brand Flanders Fields 14-18
Agency Ogilvy SocialLab
Advertiser Visit Flanders
Country Europe, North America, Australia


Brand Heineken
Agency Insight Publicis
Advertiser Nigerian Breweries Limited
Country Nigeria

Creating the fourth place in coffee culture

Brand Starbucks UK
Agency Manning Gottlieb OMD
Advertiser Starbucks UK
Country United Kingdom


Special Awards

Path-to-Purchase Award – for a social strategy that successfully drove sales.

Smart Spender Award – for a social strategy that was effective on a budget of $500K or less.

Live Award – for the best real-time campaign that has helped the brand achieve a specific business result.


Lucy Aitken

Lucy Aitken, Managing Editor – Case Studies
+44 (0) 20 7467 8154

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