Unbiased advice on almost any advertising issue
Brand, category and media intelligence from the front lines of advertising
Find out how the world's most successful brands use advertising
Build powerful advertising ideas on smart insights
Global advertising data to help you make the right judgments
Benchmark your plans and improve your effectiveness
Win new business, and grow your existing clients
Drive ad revenue by building a compelling case for your channel
Educate students, inform teaching and drive research
Best practice and guidance on 100+ marketing topics
Search our cases by industry, media and more
Submit your case study to one of WARC's free-to-enter awards schemes
Daily coverage of key developments for marketers worldwide
Learn how to tackle marketing challenges from leading experts in our series of in-depth webinars
Information and best practice guidance on key marketing topics
Uncover emerging trends using reports from WARC and trusted partners around the world
Dedicated access to WARC's marketing effectiveness experts
Full details for all offices
2233 Wisconsin Ave NW
Washington, DC 20007
t: +1 202 778 0680
OUE Downtown 1, #44-03,
6 Shenton Way
t: +65 3157 6200
t: +44 (0)20 7467 8100
Go to Rankings Homepage
Learn from the best creative ideas
Learn from the best effectiveness ideas
Learn from the best media ideas
Access exclusive analysis of creative, effectiveness and media excellence
Search 5000+ ranked campaigns by category, media and country
Find out more about WARC Rankings, successor to the Gunn Report
Welcome to WARC’s search for the best strategic thinking from Asia’s marketing industry.
Since its launch in 2011, the Prize has showcased Asia’s smartest marketing thinking, highlighting breakthrough ideas from across the region. Now in its ninth year, the Prize remains free to enter and is open to clients and agencies in any marketing discipline.
The total Prize fund stands at $10,000: there will be a Grand Prix of $5,000 awarded to the best paper, plus five $1,000 Special Awards recognising specific areas of excellence. The Special Awards for 2019 are:
The judges will nominate entries they think deserve to be considered for these Awards.
Want some inspiration?
Read the 2018 Asian Strategy Report
In today’s hyper-competitive world, strategy has never been more at a premium for differentiation and driving breakthrough ideas from across the region.
Freddie Covington, Chief Marketing Officer, Visa Chair of the judging panel, 2019 WARC Prize for Asian Strategy
An eminent judging panel of client- and agency-side experts, chaired by Frederique Covington, Senior Vice President, Head of Marketing and Cross Border, Asia Pacific, Visa will be reading the entries.
Sixteen case studies won at the 2018 competition, with Saragama's Carvaan, through The Womb, taking the Grand Prix.
The music company in India created a new product to monetise its music archive and appeal to older people.
The initial word-of-mouth campaign led to over 380,000 sales in 11 months, giving Saregama almost USD40m in incremental sales and an increase in net profits of almost 300%.
Lucy Aitken, Case Study Editor
+44 (0) 20 7467 8154