Australian Effie Awards 2023
Celebrating the great ideas that achieve real results and the strategy that goes into creating them
About the Awards
The annual Australian Effie Awards, presented by the Advertising Council Australia, recognise the year’s most effective advertising and marketing communications campaigns.
The most recent Awards were announced in November 2023 and all the winning cases studies are available to read here on WARC.
Gold
How anti-ordinary thinking drove anti-ordinary results for Tasmania’s off season
Tourism Tasmania
BMF Sydney
Australia
Tourism Tasmania showed visitors that a winter holiday in Tasmania was a unique opportunity through a campaign shot entirely in black and white that appealed to the audience's senses through visceral, zoomed-in photography on billboards.
Go a Moe's
Moes
Showpony
Australia
Moe's launched the "Go a Moe's" campaign to increase sales and awareness with a 30-second ad which features two hero characters singing the catchy "Go a Moe's" jingle while they wolf down hot dogs at various locations.
Silver
The 6 1/2 foot drink driving intervention
Transport for NSW
Ogilvy Australia
Australia
How un-Australia delivered sublime new records for 100% Australian Lamb
Meat & Livestock Australia
The Monkeys Sydney
Australia
How the ultimate challenger brand overcame its biggest challenge to date
Canadian Club
The Monkeys Sydney
Australia
Bronze
Stick that in your chairhole
Canadian Club
The Monkeys Sydney
Australia
Degustation
KFC
Ogilvy Australia
Australia
Deals so distracting they were un-skippable
McDonald's
DDB Sydney
Australia
Liam's lifesaving list – a campaign to save a life that changed an industry
Liam O'Brien
BCM Group
Australia
The life-changing impact of TAFE NSW
TAFE NSW
In house
Australia
How not worrying about data took Telstra Pre-Paid from decline to sustained growth
Telstra
The Monkeys Sydney
Australia
Selling the game, by not selling the game
A-Leagues
R/GA Sydney
Australia