Cannes Creative Strategy Lions 2023
Celebrates breakthrough thinking and transformational problem-solving leading to compelling creative strategy.
About the Awards
The Creative Strategy Lions celebrate the idea behind the idea, how strategic planning can redefine a brand, reinvent its business, and influence consumers or wider culture.
The most recent Creative Strategy Lions were announced at Cannes Lions in June 2023 and all the winning cases studies are available to read here on WARC.
Find out more about Cannes Lions International Festival of Creativity.
Grand Prix
Renault: Plug-Inn
Renault
Publicis Conseil, Paris
France
Renault created the Plug Inn app to connect electric vehicle owners to home charging stations across France.
Gold winners
Grupo Estratégico Pae: Morning After Island
Grupo Estrategico Pae
Ogilvy Honduras, Tegucigalpa
Honduras
Non-governmental organisation Grupo Estratégico PAE developed Morning After Island, a physical activation and social media campaign, to overturn a national ban on emergency contraception.
M&M’s: Spokescandies On Pause
M&M’s
BBDO New York
USA
Confectionery brand M&M’s made a PR stunt during Super Bowl season to drive sales and conversation in the United States, contributing to record sales.
Partners Life: The Last Performance
Partners Life
Special, Auckland
New Zealand
Life insurance company Partners Life ran an arresting TV campaign to grow category interest, brand awareness and consideration in New Zealand.
Reckitt and Ambitious about Autism: Me, My Autism & I
Reckitt and Ambitious about Autism
Havas, London
UK
Stain remover Vanish created Me, My Autism & I, an issue-driven campaign, to promote its reformulated product and grow sales in the United Kingdom.
Silver winners
Ananas Anam and Dole Sunshine Company: Piñatex
Ananas Anam and Dole Sunshine Company
L&C, New York
USA
K-Lynn: Self-Check Out
K-Lynn
Leo Burnett, Dubai
UAE
Mayor of London: Have A Word
Mayor of London
Ogilvy, London
UK
Popeyes Louisiana Kitchen: Chicken Wars
Popeyes Louisiana Kitchen
GSD&M, Austin
USA
Sickkids Foundation: House of Legends
Sickkids Foundation
Cossette, Toronto
Canada
Bronze winners
Annahar Newspaper: The Elections Edition
Annahar Newspaper
Impact BBDO, Dubai
UAE
Budweiser: Bring Home The Bud
Budweiser
Wieden+Kennedy, New York
USA
DGT: The 36
DGT
Ogilvy, Madrid
Spain
Dove: Reverse Selfie
Dove
Ogilvy, London
UK
Havaianas: The Pride Research
Havaianas
Media.Monks, Sao Paulo
Brazil
Mercado Libre: The Best-Seller Constitution
Mercado Libre
GUT, Sao Paulo
Brazil
P&G Whisper: The Missing Chapter
P&G Whisper
Leo Burnett, Mumbai
India
Poker: Influencers’ Friends
Poker
DDB Colombia, Bogota
Colombia
Skinny: Friendvertising
Skinny
Colenso BBDO, Auckland
New Zealand
Unesco X Polycam: Backup Ukraine
Unesco X Polycam
Virtue Worldwide, New York
USA
Wendy’s: Still Fresh. Never Frozen.
Wendy’s
VMLY&R, Kansas City
USA