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Benchmarks

Improve campaign performance using planning and measurement benchmarks.

Media Allocation

Plan your campaign budget using media splits from successful campaign.

  • Analysis of budget breakdown from WARC database.
  • Budget splits for low-, medium- and high-budget campaigns.
  • Budget splits for key categories.

ROI Benchmarker

What to expect from your advertising investment.

  • Median ROI levels in terms of profit and revenue returns.
  • ROI analysis for low-, medium- and high-budget campaigns.

Ad / Sales Ratios (US)

How much to spend on advertising (as a % of your revenues).

  • Advertising/sales ratios for 200 SIC-coded US industries, sourced from Schonfeld Associates.

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