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Benchmark your ROI

ROI Benchmarker

Compare your ROI with the WARC database.

WARC's ROI tool enables you to see how your campaign payback compares with the effectiveness case studies in the WARC database.

  • Enter campaign information such as media costs and revenue increases, to benchmark your returns against the ROI figures of WARC case studies.
  • Category-specific results are available for key sectors including food, financial services, household & domestic, soft drinks, and toiletries & cosmetics.
  • Use the tool to calculate ‘true’ Return on Investment based on the profit a campaign delivers, or Incremental Sales Return which omits the variable costs of increased sales.

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