ABANCA: Superpower to all - Comic

ABANCA, a digital bank, created an immersive comic book experience to drive awareness and increase business volume in Spain.

Agency: SHACKLETON

Product Description

ABANCA, the digital bank, offers its customers technological solutions that are so highly advanced that normal people start to do things that seem out of this world. We created "Superpowers for all"; a timeless and transversal concept that serves as a unique platform for announcing all of the bank's current and future technological innovations.

Objective of the Campaign

We created a truly authentic comic that narrates ordinary people's epic resistance to a full-blown alien invasion. A metaphor that melds fiction with reality. Thanks to ABANCA's Superpowers, normal people can now use supervelocity, telekinesis and teletransportation...

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