ACE Cash Express: Wednesday. The New Friday.

ACE Cash Express, a financial services company, introduced the 'Wednesday. The new Friday' campaign to reach US millennials and convince them to use its mobile app.

Agency: Javelin Agency

Product Description

ACE Cash Express is a big fish in an even bigger pond as one of the longest-standing national providers of alternative financing options to both the un- and under-banked segments in the U.S. Tasked with reinvigorating and growing their under-utilized prepaid debit card business while also driving direct deposit adoption, we focused on changing the perception of the brand from a mere payday loan provider to a full-service financial partner for the Millennial segment.

Objective of the Campaign

To understand this often-overlooked customer base, we immersed ourselves in their world to understand their mind-set....

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