Agency: Javelin Agency
Product Description
ACE Cash Express is a big fish in an even bigger pond as one of the longest-standing national providers of alternative financing options to both the un- and under-banked segments in the U.S. Tasked with reinvigorating and growing their under-utilized prepaid debit card business while also driving direct deposit adoption, we focused on changing the perception of the brand from a mere payday loan provider to a full-service financial partner for the Millennial segment.
Objective of the Campaign
To understand this often-overlooked customer base, we immersed ourselves in their world to understand their mind-set....