Design consultancy: The Canopy Studio
Advertiser: AEG Powertools

Executive Summary

INCREASE SALES BY PROMOTING THE STRENGTH AND POWER OF AEG POWERTOOLS OVER AN EXTENDED WARRANTY CAMPAIGN.

The Canopy was commissioned by AEG POWERTOOLS to design and realise a multi-disciplinary campaign to promote their new warranty offer, with key emphasis on promoting the strength and confidence consumers can expect from AEG POWERTOOLS, increasing overall brand awareness within the power tool market and increasing sales and website traffic as a direct result of the campaign.

405% INCREASE IN WARRANTY SIGN-UPS

21,000 sign-ups in Q1/Q2 2016 vs 106,000 sign-ups in Q1/Q2 2017

450% INCREASE IN WEBSITE Views

200,000 page views in Q1/Q2 2016 vs 1.1 Million page views in Q1/Q2 2017

12% UPLIFT IN REVENUE*