Campaign details
Brand: OptrexClient: Reckitt Benckiser Agency: Havas London
Summary
If you asked anyone how important their vision is, it's likely they'd say 'very'.
Yet if you asked them what they do for their eye health, it's likely they'd say 'nothing'.
For Optrex, this was a massive problem. As the leading eye health brand, we needed to grow the market, and to grow the market we needed to find a way to make the world truly care for the health of their eyes. Not just say they care, but act.
How do you make people act? You...