The Marmite Gene Project

Marmite, a salty spread brand, launched the Marmite Gene Project to reverse declining sales by bringing it back into the breakfast discussion in the UK.

Campaign details

Brand: MarmiteClient: UnileverAgency: adam&eveDDB London

Executive Summary

Now, we know what you're thinking.

Here we go. Marmite. One of the most long-standing, creatively brilliant campaigns in the history of advertising. The ultimate in strategic armchair rides.

Surely they're just a bunch of goal-hangers, basking in the glory of an amazing strategy that wasn't even conceived in this millennium?

Well, if that is what you're thinking, it's time to think again.

Because there's far more to planning on Marmite than meets the eye, and there's no better illustration of the fact than...

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