Cascade: Do it every night

Cascade, a dishwasher detergent brand, enlisted celebrity couple Sarah Michelle Geller and Freddie Prinze, Jr.

Summary

Compared to Europe, North America lags behind on Dishwasher utilization. While more US homes have a Dishwasher, the average US household only runs it 2x per week vs. an average British household running it 4x per week.

At the same time, global water consumption has grown twice as fast as population growth, and by 2025, two-thirds of the world's population will live in water-stressed regions. So, Cascade needed to dispel the reason why many people don'trun the dishwasher every day: the myth that using the dishwasher wastes more water than washing by hand. Turns out, the opposite...

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