Hilton: It matters where you stay

Hilton, a hotel chain, commissioned Catherine O'Hara for her voice-over talents for its campaign It Matters Where You Stay to reinforce Hilton's unique value proposition and achieve global resonance.

Summary

As the world (and travel) re-emerged from COVID, Hilton seized the opportunity to launch the biggest rebrand in their 103 years.

Other category advertising prioritized the destination over the stay – hotels were just a means to an end, but travelers hadn't forgotten about hotels.

Leaning into Conrad Hilton's founding vision to fill the Earth with the light and warmth of hospitality, we created Hilton's first-ever enduring brand platform, For The Stay, designed to lift Hilton's distinctiveness, consideration, and business.

Our campaign positioned Hilton as the antidote to relatable tensions, bringing a fresh, boldly humorous approach to a traditionally...

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