Intuit Mailchimp: Guess less, sell more

Intuit Mailchimp, a marketing automation and email marketing platform, launched 'Guess Less, Sell More' featuring fun, thought-provoking visuals to break through the noise and establish top-of-mind awareness and position itself as the go-to email and marketing automation tool worldwide.

Summary

Intuit Mailchimp has revolutionized their marketing game by tackling the longstanding issue of guesswork. In a world where John Wanamaker's famous quote still resonates, the company conducted comprehensive voice of the customer research to understand the core problem faced by small and medium-sized businesses (SMBs). The findings revealed that "guessing less" remains a pressing challenge for marketers today.

The campaign's creative concept, developed through qualitative research with Mailchimp prospects conducted by CMB, struck a chord with its entertainment value and relevance to marketers' pain points.

To fine-tune the campaign, Intuit Mailchimp enlisted the expertise of Ipsos, who conducted early-stage...

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