Kellanova Froot Loops: Froot Loops world

Froot Loops, a cereal band, co-created a game with SuperAwesome and Roblox in the US to reverse the sales velocity decline and return the brand to growth by transforming its mascot, Toucan Sam, into a character kids recognize and talk about.

Summary of the marketing challenge, methodology, insight discovered, creative execution and business impact.

The "Metaverse" has question marks…largely due to a lack of proven ROI. But this story changes all of that. Froot Loops cereal was experiencing sales velocity declines (-17.7%) in a declining category and was losing its iconic status with the newest generation of kids (Gen Alpha). Our deep dive into the colorful world of kids led us to a groundbreaking insight: curious kids have the most colorful adventures. So we co-created a game with SuperAwesome and Roblox and optimized the levels and experience each week in real-time....

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