The Ad Council in partnership with Opportunity@Work: Tear the paper ceiling

The Ad Council, a media company, partnered with Opportunity@Work, a non-profit, to initiate the Tear the Paper Ceiling movement in the US to inspire employers, workers Skilled Through Alternative Routes (STARS) and the public to join the fight against degree discrimination.

Summary

The Ad Council came to us to help the non-profit Opportunity@Work's mission to rewire the broken and biased U.S. labor market. We quickly learned that millions of open jobs go unfilled due to degree discrimination. And companies are growing frustrated as they struggle to find skilled workers and reach their DE&I (diversity, equity, and inclusion) goals.

Over 70 million workers in the U.S.—half the workforce—don't have a bachelor's degree. This issue disproportionally affects Black and Hispanic workers, as well as veterans. They have in-demand skills but are automatically screened out of job opportunities.

Driven by research, we initiated a...

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