Travelers Insurance: Smart takes

Travelers Insurance, an insurance brand, launched Smart Takes featuring provisional actors to provide the insurance information millennials in the US craved, grow the brand and demonstrate its Travelers Promise that it takes care of its customers.

Summary

Millennials have been watching insurance commercials their whole lives, but what do they really know about how insurance works? Our research shows that 58% of millennials find it difficult to understand what their home and auto insurance policies really cover. This knowledge gap is concerning as this generation is in their peak home-buying and asset-building years.

Travelers has been in the insurance business for over 160 years and has a deep commitment to caring for our customers. However, our brand isn't as well known among younger consumers. To deliver on our promise of care and educate customers, we needed...

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