Campaign details
Agency: ATB FinancialAdvertiser: ATB FinancialCategory: Services
Section I — Case Parameters
Business Results Period (Consecutive Months): 9Start of Advertising/Communication Effort: October 18, 2016Base Period as a Benchmark: October 18, 2015 – June 30, 2016Geographic Area: Alberta, Canada.Budget for this effort: $200,000 – $500,000
Section IA — Case Overview
Why should this case win in the category (ies) you have entered?
As a regional Financial Institution limited to Alberta, we're in an industry dominated on one side by large national well-entrenched banks with dominant awareness...