AXA PPP healthcare: 50,000 Years Younger Together - how to galvanise a nation to make corporate Britain healthier

AXA PPP, a private medical insurance provider, encouraged corporate clients to bring their health age closer to their real age through a health age pledge campaign in the UK.

Campaign details

Agency: OLIVER

Lowering the nation's health age by 50,000 years to boost workforce productivity.

Strategy

The nation is facing an epidemic of health issues and concerns. Mental health issues, obesity, blood pressure and an ageing workforce are all on the rise, impacting the wellbeing and productivity of employees. Sickness absence alone costs the UK economy around £15bn per year.

AXA PPP felt it could champion a change in people's attitudes to health. The target audience was sedentary workers who also slept badly. The trick was to get them to use the brand's Health Age calculator.

AXA PPP...

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